Ken Blanchard Quotes
Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans.
Citations
Blanchard, Ken, and Sheldon Bowles. Raving Fans: A Revolutionary Approach to Customer Service. William Morrow, 1993, p. 11.
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Kenneth Hartley Blanchard is an American author, business consultant and motivational speaker. His extensive writing career includes over 60 published books, most of which are co-authored books. His most successful book, The One Minute Manager, has sold over 15 million copies and been translated into many languages.