Loyalty is earned with friendliness, responsiveness, ease of doing business, fair value, and the good feeling customers get when they call you, visit you, or interact with you.
Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans.
Profit in business comes from repeat customers
Use your CRM to retain customers.
The whole concept of rewarding customers is a big trend.
Satisfied customers are apathetic. Loyal customers will be your advocate.
Marketing, and the whole firm, should devote extraordinary endeavour towards delighting, keeping for ever and expanding the sales to the 20 per cent of customers who provide 80 per cent.
Companies should always want to delight their customers.
Customer satisfaction is worthless. Customer loyalty is priceless.
