Richard Branson Quotes
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.
Citations
Branson, Richard. Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way. Crown Business, 1998.
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Sir Richard Charles Nicholas Branson is an English business magnate, investor, and author. In the 1970s he founded the Virgin Group, which today controls more than 400 companies in various fields.