Richard Branson Quotes

Every day were saying, 'How can we keep this customer happy?' How can we get ahead in innovation by doing this, because if we don't, somebody else will.

Once you create a loyal customer base, it's tough for a competitor to take that away.

The customer wants what the customer wants - when they want it, where they want it, and how they want it. And if you want to build a big business, and you want to be meaningful to a big, broad group of customers, you need to think about how you're going to meet them in the various places where they might expect to see you.

We really don't look at our competitors. The market is big. If you focus too much on competitors, you can lose focus on the customer. If we make our customers happier, we are going to win.

I genuinely believe that any business can create a competitive advantage through giving outstanding customer care.

The complaining customer represents a huge opportunity for more business.

Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans.

I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse. We must maintain a value proposition to our customers as well as differentiate the Starbucks Experience. That is the key.

So I think instead of focusing on the competition, focus on the customer.

If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.

A satisfied customer is the best business strategy of all.

Every day, you get up, and the world is changing; your customers are expecting more from you. Your competitors are putting pressure on you by doing more and trying to beat you here and beat you there.

People love our products. They love using our services. All of this, to me, equals great opportunity.

In the telecommunications, consumer products, and railway businesses, there are very real consequences if you don't meet the consumer's needs and desires. There are also substantive rewards for doing so, and especially for exceeding customer expectations.

Our focus is on the customers and improving their experience. We believe that if we do that well, competition, prices, and profits will all take care of themselves.

Companies that are closest to the customers are the ones who are going to lead the industry.

If you don't listen to your customers, someone else will.

If we can keep our competitors focused on us while we stay focused on the customer, ultimately we'll turn out all right.

For the most part, the best opportunities now lie where your competitors have yet to establish themselves, not where they're already entrenched. Microsoft is struggling to adapt to that new reality.

We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.

The customer is always right...even when they're wrong.

The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.

Look after the customer and the business will take care of itself

Every customer interaction is a marketing opportunity. If you go above and beyond on the customer service side, people are much more likely to recommend you.

Customer service will become the primary value added function of every business.