Steve Easterbrook Quotes

Good products win out.

If you can serve everyone who visits you, you must be doing well in business.

For businesses to be successful, they need to constantly ask the question: 'How can we provide value to our customers?' At the end of the day, that is what matters.

When you improve your product so it does the customer's job better, then you gain market share.

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.

In the telecommunications, consumer products, and railway businesses, there are very real consequences if you don't meet the consumer's needs and desires. There are also substantive rewards for doing so, and especially for exceeding customer expectations.

I've sold 46 million pillows and my customers' opinions are the only ones that matter to me.

When you focus solely on valuation and market share, you win some and you lose some. When you focus on the needs of your customers and help them achieve their dreams, you win every time.

Everyone is in the business of customer satisfaction.Wh o are your customers and how are they doing?

No one can guarantee you a job other than satisfied customers. That's the only thing that works. Nothing creates work other than products and services you provide that create satisfied customers.

When people talk about successful retailers and those that are not so successful, the customer determines at the end of the day who is successful and for what reason.

Customer service will become the primary value added function of every business.

Only a few businesses will succeed by having the lowest price, so most will need a strategy that includes customer services.

I admit that the direct model has done a lot for Dell. That's the only thing the company has ever really accomplished.

Every company's greatest assets are its customers, because without customers there is no company.

Customers are the reason we open our doors every day, and keep the machines humming all night long. Customers determine what we eat, where we live, whether we stay in business.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

It doesn't do much good to have a quality image, whether it's with the facility or whether it's with the merchandise, if you don't have real quality people taking care of your customers.

Great companies are built on great products.

I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse.

The payoff of a customer-centric approach to software and digital product design is substantial and long-lasting for both companies and their customers.

Business is not just doing deals; business is having great products, doing great engineering, and providing tremendous service to customers. Finally, business is a cobweb of human relationships.

It's so important to experience what your customers are experiencing and listen to their suggestions.

It's easier to build a business around a first-class product, even if it's a more expensive product to produce.

We used to think that the enterprise was the hardest customer to satisfy, but we were wrong. It turns out, consumers are harder than the enterprise because the consumer will not give you a second chance.