Alex Iwobi Quotes

We don't tell a 17-year-old kid that Nike sucks, because the fact of the matter is, Nike doesn't suck. They're actually very good at what they do.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

I did everything in my power to give my brokers brand identity and clout in the market. I saw my job as parent to build them up and if I took care of them, then they would take care of their customer.

You are as good as your product. When you are used and loved by everyone, your brand equity is high. When you are not, you're not.

The Osram brand and the Osram company is well-established in the world. Customers like them.

I look forward to being part of the ASUS family and its fascinating growth journey in India.

Your company's most valuable asset is how it is known to its customers.

So, if you look at what's common among some of the companies I have, including the Four Seasons, NewsCorp, George V, the Plaza, these are all irreplaceable brands in their own fields.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Great companies are built on great products.

I feel the Godrej brand has generally come to signify trust to most consumers. 400 million Indians use one or the other Godrej product on a daily basis, and they have come to accept it. We will, thus, continue positioning Godrej strongly on the trust platform.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

Making the leap from the best sunglasses company in the world to a world-class brand is a natural transition.

The vision is to restore Avon to an iconic beauty brand and to our leadership position in global direct selling, as well as continuing to ensure that we live up to our mission of empowering women.

It's always about mindshare, not market share.

Do I take criticism of Starbucks personally? Of course I do.

A brand can have huge hype but still only be a tiny business.

I think I'm going to refrain from criticizing Apple too much. I mean, that's been a pretty great company.

The object of advertising is to get people to feel better about the product you're selling.

Above all else, protect your brand. If you or your company doesn't live up to your brand's promise, own up to your error.

We wanted people to remember the name as soon as they heard it. When people become so accustomed to the Wii name, nobody is going to say it's a strange name, just like nobody is going to say that Google is a strange name or IKEA is a strange name today.

Toyota is competitive in anything they do.

The most important thing is the fact we have created this successful and sustainable Ford Motor Co. worldwide. I have no regrets.

Our brands - Nike, Converse, Jordan Brand and Hurley - are loved by customers all over the world. But we never take that for granted; we know that every day we have to earn their trust - by serving them completely and adding real value to their lives through products and experiences.

I think the reason that we do things the way we do is because we respect the customer. And I don't look at what we do as anything less than any other brand.