Brand Promise Quotes

A brand is simply a set of beliefs. And if you don't create a set of beliefs around your products or services, well, you stand for nothing - you have no values and no vision.

Brand is much more than a name or a logo. Brand is everything and everything is brand

Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure of a promise the brand made in the first place. You can't see it but it's happening, daily.

In 1997, I was working with Greg Wilson of Red Ball Tiger, our ad agency at the time, when he came up with an addition to the famous slogan 'I guarantee it' that I was known for saying.

Ultimately, strong branding is not just a promise to our customers,to our partners, to our shareholders and to our communities;it is also a promise to ourselves... in that sense, it is about using a brand as a beacon, as a compass, for determining the right actions, for staying the course, for evolving a culture, for inspiring a company to reach its full potential.

There's no specific mission statement for the 'Toast.'

Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.

Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.

We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands are based on the values of the founders, and then they spread to the people who work for the company, and then that psychological contract is spread to the customer.

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.

Make it clear up front what the aim of the company is. Stay true to your authentic vision.

Above all else, protect your brand. If you or your company doesn't live up to your brand's promise, own up to your error.

A brand should live up to the expectations of people; it should deliver what it promises.

I dress women the way I see them and the way I envision them from day one, thus my customer knows that what she is looking for she will get.

The two most important words I ever wrote were on that first Wal-Mart sign, ‘Satisfaction Guaranteed’. They're still up there, and they have made all the difference.