Dan Levitan Quotes

Defining, embedding, and living core beliefs set the stage for executives and employees to connect. Through actions that consistently convey who we are and how we act, executives can inspire employees to believe in the organization's values and buy in to its brand.

I don't know that you can set out to be a brand. For us, it happened very organically, and we never rushed it or leaned on it too hard. I felt a true culture had started to emerge several years into the Machine, so we started trying some things, starting with simple stuff like cool merch.

Brand inside is more important than brand outside for sustained success.

I'm trying to build a brand. I'm not just doing one-off projects.

Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.

Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.'

The campaigns and the models in them create the fantasy around the brand. It has always been about having strong images. Without that, we could not have gone into all the categories we did. It really has been the foundation from where the house of Guess was built.

Brands are born, not created.

I think what I love most about Oprah's brand that I would love to do with the Eva Longoria brand is she has purpose with her brand. Everything she does means something.

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.

You can't back-engineer a brand.

A brand is simply a set of beliefs. And if you don't create a set of beliefs around your products or services, well, you stand for nothing - you have no values and no vision.

The greatest legacy that I can have is to build a brand that lives beyond me and stays true to the DNA of the brand.

Anyone can replicate a product. There are lots of brilliant minds out there that know how to code, but there's unique DNA to a brand. You cannot have a brand without people. That is the most important asset you will ever have.

Build a lifestyle around your brand, and the audience will follow.

If you're thinking about your brand over your people, you've lost yourself.

We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.

The biggest thing with the '205' guys is that we are trying to build the brand and each other, which makes it more difficult, but we are all stepping up to the plate.

My first remit when I came to WWE was to help build up NXT as a global brand. It was a mission that I took on fully and was more than willing to attack, and lo and behold, here we are.

I firmly believe brand stories are complex and multilayer.

It's important for me to create a brand because branding allows me to create a lifestyle that goes beyond track & field. It also lets my fans and followers get a better picture of who I am as a person, my interests and my passions.

We don't want to just put logos on somebody's devices. It needs to feel like Nokia, what Nokia was known for.

I think it's interesting how you can associate a creative brand with a human being and use some of the good qualities of the human being and make it like a really tangible product that a lot of people can love.

One of my mentors schooled me on branding before it was a cliche term in the game.

It's all about brand exposure, building your brand, building your image and just getting to that next level as an athlete.