George Zimmer Quotes

I'm the only man in the world that has made a career with one word: 'Grrrrreeeat!'

An advertising agency is 85 percent confusion and 15 percent commission.

We're very much an advertising agency, but it's not about creating ads as we know it.

My background is advertising: I moved to New York from London in 1998 to start up the U.S. office of ad agency Bartle Bogle Hegarty.

Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.

I just kind of wanted to do something where you don't just see 'Kardashian' everywhere.

In college, I majored - I can't believe there is such a thing - in advertising. And I worked in advertising and PR for a while, and I liked it.

For me, it's important that a fan can buy something that is related to me. Like in soccer, you buy a shirt and it's got somebody's name on the back. That's kind of a cool thing.

People don't need to necessarily see me in the jersey to understand who I am and what message I'm trying to get across with the things that I'm marketing.

I probably should have a brand, but I think you can't get the best artists to work for you if you're branded. I get the trade-off, and I really would like to be more famous for my work, get more credit for my achievements.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

I'm Phil Knight, and I don't believe in advertising.

When you create advertising, always start with the words.

My name has become a brand - it could be make-up, clothing, perfume.

'Shaka' is my catchphrase. Emeril got 'bam,' I got 'Shaka.'

'WWE Redefined' has become my new catchphrase.

I be wearing my own merch outside, trying to get more famous.

I'm the creative director of awesomeness.

I want to show people what I'm about - not just, 'Here's my celebrity partner this year that I'm going to showcase.'

Once we got to the race track, everybody called me Bubba - we created a brand around it. Now it's become a household name.

I think I'm most well-known for 'Yeah.' The word 'Yeah' and my voice.

I'm constantly obsessing about brand. I think of my books in terms of brand. I think of my blog articles in terms of branding. How does it fit my branding? I think in terms of demographics.

I thought that marketing was a way to be creative in business but quickly learned all creative stuff happens at the ad agency.

Trump's act of construction is not building a building. It is building the meaning of the name "Trump." Because his revenue really comes from selling his name to people who do actually build things. They pay enormous sums of money for the supposed privilege of being associated with the name Trump or the name Ivanka, because of that image construction. That's why it seemed like a good idea for Trump to run for president in the first place.

Calvin Klein and Gloria Vanderbilt don't wear clothes with your name on it, so why should you wear their name?