Jerry Della Femina Quotes

In 1997, I was working with Greg Wilson of Red Ball Tiger, our ad agency at the time, when he came up with an addition to the famous slogan 'I guarantee it' that I was known for saying.

That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.

I was probably the first footballer ever to have a pop-star profile, and my agent was right when he said we could put my name on stair rods and sell them to people in bungalows.

Channel brand is so key.

'Shaggy' is a brand.

One night, I was chatting with a group of 16-year-old girls over a few drinks about a name for the record store ... A bunch of ideas were bounced around, then, as we were all new to business, someone suggested Virgin. It smacked of new and fresh and at the time the word was still slightly risqué, so, thinking it would be an attention-grabber, we went with it.

I'm just looking forward to doing these videos with AXE. Doing more directing, collaborating with them, finding ways to kind of like tap into temptation with their market and their audience and mine and find cool, creative ways to get the brand out to people. And I think they're doing a really, really good job. So we've got some cool stuff coming up.

The good thing about those original credit card commercials was that they were very "filmic", they were like little movies, so it wasn't a big step to think well maybe we could make a big movie using this character, which we eventually did.

There is quite an important director in Germany who I think in the early fifties over here, and then went back, and he said something that's absolutely true. And it's more important to repeat that today than it ever was. Not for you, but for us over there it is important. He said, 'In America they make movies like art, and sell it like commodities. We make make movies like commodities and sell them like art.'

I think, in comedy, timing is everything. You and I could tell the same joke, but if one of our timing is off, it won't be as funny. You've gotta know when to deliver your punch-lines.

To think that humans evolved from lower species BUT the evolutionary process somehow came to a halt and we all arrived at the finish line simultaneously is to embrace a fiction possibly more implausible than Christianity.

I think there's a lot of shame in American race relations. There's a lot of suppressed guilt that lashes itself out still. I see that all the time, and whereas opposed to sort of trying to address the issue in an up-front way, they're attacking and thus perpetuating the problem thinking that they're being sophisticated and post-racial, when, in fact, they're being completely regressive.

My bottom line is that I think Ridley Scott is one of the greatest visual artists of our time and I feel very privileged that he wants to work with me, so I go with that flow.

Our success is a direct result of knowing how to market a brand and having the right people representing the brand.

I don't know how to sell out. If I tried to sell out I don't think I could.

That is the meaning of the Trump brand - being the boss who is so rich and so powerful he can do whatever he wants. So the way in which he ran for president was to embody that idea as fully as he possibly could with his outrageousness. I don't think he actually thought he would win. I think the original idea was purely a marketing idea. It seemed a no-lose situation, because he would get so much free publicity. And this has always been his genius - I shouldn't use the word "genius" when talking about Trump - but he's always understood the value of free publicity.

If you sell what you do, you're a vendor. If you sell why you do it, you're a brand.

I think it's important that we do it [defeat ISIS] in concert with other nations in Europe, the Middle East, elsewhere if necessary. And that means you've got to work with people. You don't insult them. You don't insult their religion. And it means we have to see our entire country, all of the people in it, as part of our first line of defense.

I think the stakes are always high when you're an artist of color - to get things right, to get things perfect and make everybody happy. But I'm not concerned with politicians and what they think. And I'm not always going to succeed. I'll have missteps, but I hope that people will be patient with the show and us and know that our intentions are good.

Do you remember when everyone began analyzing Beatles songs..I don't think I ever understood what some of them were supposed to be about

Anything can be misinterpreted. People can look at Christ on a cross and think, This is an image of murder, this is violent, this has sexual imagery in it. And it just - I think it's my job as an artist to be out there pushing people's buttons and making them question everything.

Unless you do the same thing, it's tough for stereotypes to stick. That said, whatever you've done that's most popular at a given moment is what people think "you do."

Remember that other people may be totally wrong. But they don't think so. Don't condemn them. Any fool can do that. Try to understand them. Only wise, tolerant, exceptional people even try to do that.

I got hit up for a tampon commercial and so I asked [JD and Jo] if they had anything. Jo sent that over and I was like, "I love this track. Oh my god. It's so upbeat. It's so positive. It would be so great for a tampon commercial." That commercial never came through, so then I just had it. I was like, "That would be great for a Hillary [Clinton] song." I think it's so funny that it could be a tampon commercial.

Don't just talk about Hispanics and say immediately we must have controlled borders. It's kind of insulting when you think about it. Change the tone would be the first thing. Second, on immigration, I think we need to have a broader approach.