Richard Edelman Quotes

You never want to lie to your customers.

Transparency, honesty, kindness, good stewardship, even humor, work in businesses at all times.

When team members trust each other and know that everyone is capable of admitting when they're wrong, then conflict becomes nothing more than the pursuit of truth or the best possible answer.

... the approach of admitting our errors, besides being most true to a gospel of grace, is also most effective at expressing who we are. Propaganda turns people off; humbly admitting mistakes disarms.

When you're building a business or joining a company, you have to be transparent; you can't have two sets of information for two sets of people.

It's never been difficult for me to say no. I have never given excuses like I don't have dates. I have never over-quoted to avoid a project. I simply say that while the script might be good, I can't connect with it. My strategy is that while I wouldn't want anyone to waste my time, I shouldn't be doing that, either, with others.

I have a rule on my team: when we talk to one another, we look each other right in the eye, because I think it's tough to lie to somebody. You give respect to somebody.

If somebody thinks I have an integrity problem, then the honest thing to do is to tell me what they think it is and let me address it.

There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that.

So I think we have an obligation with our size to make sure that we are open to what people have to say to us because the people who criticize us, they're not all mean-spirited.

If you're open with people and provide context for the decisions that your making, customers will stick with you.

The way you build trust with your team is around super-clear communication in that instant when they say, 'I will be sad if you don't do X.' You have to say, 'We're not going to do X, and here's why, and believe me, you'll be much sadder later if I let you go do it and you spend a bunch of time on it and nothing ever happens.'

Nothing helps make a leader more approachable than admitting your struggles, screw-ups and behind-the-scenes thinking on hard calls. If the leader makes this a priority, the whole company will be more open and methodical learning from failure.

The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.

To companies we have this message: You should keep the promises that you make to your employees.

The time is coming when all businesses will have to be done with glass pockets.

The single most important ingredient in the recipe for success is transparency because transparency builds trust.

That is all you can ask, for a manager to be honest and tell you how things are.

Corporate social responsibility is measured in terms of businesses improving conditions for their employees, shareholders, communities, and environment. But moral responsibility goes further, reflecting the need for corporations to address fundamental ethical issues such as inclusion, dignity, and equality.

People need to understand: Businesses are going to make mistakes. They shouldn't be shot and hung every time.

Above all else, protect your brand. If you or your company doesn't live up to your brand's promise, own up to your error.

Our core values and business ethics will always be paramount in all that we do, and we are always looking to do the right thing and settle claims fairly and accurately.

Engagement and integrity are the two most fundamental aspects of building trust; lead from the front by evolving your company strategy, then live your values every day.

Building trust is very important.

Besides having an audience, the most important currency for any leader is his or her reputation. And having a reputation for over-delivering on what's expected of you should give your visitors, subscribers and customers more reason to spend their money with you and refer their friends.