Susan Wojcicki Quotes

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

An important reason Google is usually listed among the world's most trusted brands is that it conveys a sense that the user comes first.

If advertising had a little more respect for the public, the public would have a lot more respect for advertising.

We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it.

It's fantastic to be known as a company that responds quickly to users, shares great resources and friendly banter with them over Twitter, and forges relationships on Pinterest, Facebook, and every other social media site out there.

Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

You can't believe your own marketing.

I do think that in a digital future, consumers will increasingly turn to brands that they trust. Trust, security, and service are even more important in a digital world.

I do get a lot of offers for endorsing a brand, but for me, the credibility of the brand matters the most.

A brand is simply trust.

Given that ever-broadening array of options and alternatives, as consumers and investors, we are often bewildered. We need guidance. That's where today's brands come in. They are not so much signals about a particular product, they are signals about good judgment, trustworthiness. A big brand, whether it's Schwab or Disney, is becoming analogous to a portal that sells us advice about where we can find great deals.

Our users have a relationship with our brand and are demanding more and more Bumble content, and we're committed to delivering that content with a team that's as talented as they are passionate about our mission.

We take the privacy of our consumers' information as one of the most trusted things that people look to Paypal for, because when it comes to financial services, the single most important brand attribute you can have is trust.

Unless you are cool with all of your photos and messages becoming public one day, you should delete WhatsApp from your phone.

Realtime ads are the perfect way for an advertiser to connect with users in a social environment.

Advertising decisions are based on what's best for MyPillow, my employees and my customers.

If I'm asking people to spend money on Huda Beauty products, I have to genuinely believe we have created the best.

Socially conscious brands engender more loyalty.

The public aren't stupid, they know that celebrities are getting paid to promote. I don't want to influence young women to do or buy something that I don't feel passionate about, just so I get paid for it.

The nice thing about my job being CSO at Facebook is that it is well understood here that there is not a trade-off between the trust people have in us and our growth.

Facebook has long been part of surveillance programs, long before it acquired WhatsApp.

Users are open to ads as long as they're relevant to their realtime experience.

Effective storytelling is the key to getting users to understand and adopt your product as well as imperative to recruiting team members and future investors.

When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for.