User Centric Design Quotes

From the early days, Booking.com has been disruptive. Our aim is to create the best product for our customers, and we do that through constant innovation and testing.

This 'users are idiots, and are confused by functionality' mentality of Gnome is a disease. If you think your users are idiots, only idiots will use it.

Good products are built by people who want to use it themselves

One thing most people don't know is that Steve Jobs is an exceptional designer.

Over the past 20 years, I have noticed that the most flexible, dynamic, inquisitive minds among my students have been industrial design majors. Industrial designers are bracingly free of ideology and cant. The industrial designer is trained to be a clear-eyed observer of the commercial world - which, like it or not, is modern reality.

The role of designers and product makers is to really become much better editors. What kind of functionality is actually needed - and truly delightful - to consumers? Remove all the extraneous stuff.

You are not designing for yourself, and shouldn't be. Most people using the Web don't understand (most of) what makes it work and don't want to. Design for those people. There are many more of them than you.

Often your 'fixes' are actually removing capabilities that you had, because they were 'too confusing to the user'. GNOME seems to be developed by interface Nazis, where consistently the excuse for not doing something is not 'it's too complicated to do', but 'it would confuse users'.

What happens to the Microsofts, Oracles and IBMs of the world is that when they get big enough, they don't think they need to bring that same level of focus and energy to the end-user experience.

Twitter didn't make up the hashtag. Twitter didn't make up the retweet. It's our users. And people started using them so much that we decided to weave them into the product. I can't think of another company that has taken its users' actions and said, 'We're going to make them useful to everybody.'

WhatsApp only wanted to focus on how current users were engaging with the product. Like how they did not use advertising and kept the experience uncluttered.

The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function.

Most of the fans have ideas about their perfect phone. But many of them can't do it because building a phone is tough. So they would give us feedback about the features that they think should be included in our next model. And if we incorporated that in our new phone, they will share the good news with their friends.

People first. Technology second.

People went to Dell for the computers, but they go to Apple for everything… That’s the difference between a transactional company and a transformational one.

If you think your users are idiots, only idiots will use it.

Great design... you won't have a business today without great design.

Most startups are not just built for the person who is using them. When you do that, every now and then you get really lucky and... are representative of some huge class of people who all want the same thing you do... but very often that just turns into a side project that doesn't go anywhere.

The best design work is really done when you spend more time with people, when you have the opportunity to be of the same mindset and the same incentives as the founder of the business.

All through time in Apple products, even from our very first ones, that's how he [Steve Jobs] looked at the world, that you don't really want a piece of technology, a certain type of chip. What you want is a solution to a problem in life, some cause, some issue that you want in your life that'll help you. And it's how do you make that almost one step - say it and it happens.

An important reason Google is usually listed among the world's most trusted brands is that it conveys a sense that the user comes first.

Design must be an innovative, highly creative, cross-disciplinary tool responsive to the needs of men. It must be more research-oriented, and we must stop defiling the earth itself with poorly-designed objects and structures.

I feel that it's lovely when, as a user, you're not aware of the complexity.

One of the missions of Google[x] is to use technology to get technology out of the way

When you let travelers vote with their clicks, and you put that at the center of your decision-making, you build the product they want, and ultimately, their business will follow.