Yves Behar Quotes

To me, 'design thinking' is another way of saying empathize with the customer. It's consideration for the person you're designing for.

The nature of design is to synthesize disparate perspectives and create a richer end product through collaboration and iteration.

Well, the whole story is in the book, but the short answer is that I was the first information architect in an organization that was traditionally design-oriented, and I felt I needed a tool to help me gain the trust and support of my colleagues.

Every actor you work with has a different method, same with the director. You have to figure out what your shared language is and how to best support each other, and also take care of yourself.

I ended up going to do a matches program at the state for industrial design. And from there, I got hired at IDEO to joint their design team there - and basically, you are starting as an industrial designer to design products - and then kept asking the question, 'What else can design accomplish? What else can design do?'

Design, in its broadest sense, is the enabler of the digital era.

Architecture is by definition a very collaborative process.

I am not the kind of designer who is racing to the finish line, so while collaborations are important for our growth, each and every one has to be strategic and well-timed with what we have going on internally.

I believe that if creative people are open and generous enough when working with each other, a lot more can be learned and achieved by both parties. That's what it's all about, trying to produce the best work possible on any given project.

User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process.

I've always felt that the human-centered approach to computer science leads to more interesting, more exotic, more wild, and more heroic adventures than the machine-supremacy approach, where information is the highest goal.

Fashion is much more collaborative than one might think. You have to have an idea and vision, and you have to communicate that vision to a team of people, and you have to create an environment that allows those people to give the best that they can give.

User-centered design means working with your users all throughout the project.

I just love working with actors, and I love working with writers, working with designers. I feel that I am just a storyteller, and whether I am wearing the director hat or the playwright hat, it doesn't matter. And the rooms I tend to be in are pretty democratic, and the best idea wins.

The directors I respect are the ones who have a collaborative attitude, who collaborate with actors.

Working with someone is the best way to get to know someone, especially if it's a creative endeavor.

The main tenet of design thinking is empathy for the people you're trying to design for. Leadership is exactly the same thing - building empathy for the people that you're entrusted to help.

The best work for creative folks on the team is when the problem is big and the solution escapes everyone.

I think I'm a better collaborator, in seeing the bigger picture and trying to just help that, and not be so self-centered in whatever my task is, which is being an actor.

What is design? It's where you stand with a foot in two worlds - the world of technology and the world of people and human purposes - and you try to bring the two together.

I've always said I'm not the kind of designer who likes to lock himself away in a studio and let the rest of the company deal with it. I work very closely with everyone on the team.

Design is people.

The way I was brought up in improv was that any idea you have is not as good as your partner's idea, so if I see someone else initiating at the same time I am, I just defer to them because I assume their idea is going be better. And hopefully, they're doing the same with me.

One of the things that is particularly precious about working at Apple is that many of us on the design team have worked together for 15-plus years, and there's a wonderful thing about learning as a group. A fundamental part of that is making mistakes together.

You can't refuse to move forward when you're educating in design, because that's what we're asking students to do the whole time.