DAVID M. KELLEY

When I was in high school, I lettered in math. The only thing that was important was football. There were two other letters that were awarded each year. One was in math and one was in science. I got the math one. But you didn't put it on a letter sweater and wear it around because they'd be throwing you in a wastebasket upside down on your head.

I don't think people do anything out of fear very well. So I think the only choice is to have them intrinsically motivated.

The way I would measure leadership is this: of the people that are working with me, how many wake up in the morning thinking that the company is theirs?

I always found that if you handle a problem in a benevolent way and a transparent way and involve other people, so it's just not your personal opinion, that people get to the other side of these difficult conversations being more enthusiastic.

The main tenet of design thinking is empathy for the people you're trying to design for. Leadership is exactly the same thing - building empathy for the people that you're entrusted to help.

The profession of being a creative thinker is not so obvious.

I went to Carnegie Mellon and was an electrical engineer, but electrical engineering wasn't right for me.

I always found that if you handle a problem in a benevolent way and a transparent way and involve other people, so it's just not your personal opinion, that people get to the other side of these difficult conversations being more enthusiastic.

I don't think people do anything out of fear very well. So I think the only choice is to have them intrinsically motivated.

The profession of being a creative thinker is not so obvious.

When I was in high school, I lettered in math. The only thing that was important was football. There were two other letters that were awarded each year. One was in math and one was in science. I got the math one. But you didn't put it on a letter sweater and wear it around because they'd be throwing you in a wastebasket upside down on your head.

The main tenet of design thinking is empathy for the people you're trying to design for. Leadership is exactly the same thing - building empathy for the people that you're entrusted to help.

I went to Carnegie Mellon and was an electrical engineer, but electrical engineering wasn't right for me.

The way I would measure leadership is this: of the people that are working with me, how many wake up in the morning thinking that the company is theirs?