Paul Rand Quotes

The technical process which is interesting in it's own right but I think the creative process is what's more intriguing to me.

I think I was always inspired by seeing a problem, and finding a solution.

Design is a solution to a problem. Art is a question to a problem.

In all the creative work that I have done, what has come first is a problem, a puzzle involving discomfort.

Design is a response to a specific problem. You are given a problem to solve, and then you let the problem itself tell you what your solution is.

It seems that we're better at finding someone to blame for our problems than we are at finding creative solutions to fix them.

I like working intensely, then going away and thinking about it, working out why it didn't work and then coming back to it. It makes the work richer, I think.

Recognizing the need is the primary condition for design.

The best design work is really done when you spend more time with people, when you have the opportunity to be of the same mindset and the same incentives as the founder of the business.

Engineering is about finding solutions with a commitment to ongoing refinement. That's what engineering training teaches you.

I apply the term 'creativity' broadly... it's problem solving. We are all faced with problems, and we have to address them and think of something new, and that's where creativity comes in.

Design is an iterative process. One idea often builds on another.

Design is thinking made visual.

Every problem has a creative solution.

The art model of problem solving is incredibly efficient because ideology has no place there.There's only the thing and what the thing needs to be.

Creating is no problem - problem solving is not creating.

All the problems sitting there are an invitation for you to be creative, make use of your skills and resources and find a solution.

Solve problems, make art, think deeply.

All creative work begins by doing something with the hands. Creation is simply a problem and design is the way out.

If you are creative enough to imagine a problem, you're clever enough to discover a solution.

Opportunities are problems in search of solutions.

My solution to the problem of unleashing creativity is always to set up a target.

You need that same creative force that exists in a building like Disney [Walt Disney Concert Hall] to actually tackle that most prosaic of problems.

Design is a career where you learn creative decision making.

The design is done when the problem goes away.