Louise Wilson Quotes

Business people don't need to understand designers better. They need to be designers.

I have a lot to learn from designers.

The best design work is really done when you spend more time with people, when you have the opportunity to be of the same mindset and the same incentives as the founder of the business.

We have lots to learn in India when it comes to design, and that includes me! I'm constantly learning; that never stops.

The nature of design is to synthesize disparate perspectives and create a richer end product through collaboration and iteration.

Design, in its broadest sense, is the enabler of the digital era.

I'm not a scientist. What I find interesting about my work is how, as a designer, I sit between science and the consumer and can see both a need and a solution.

That was always my frustration with so many of these shows, because design is not an ambush... it's a relationship. You have to know how people move and live and work to be able to design for them.

People simply learn to process information to the point where it doesn't serve true creativity.

Well, the whole story is in the book, but the short answer is that I was the first information architect in an organization that was traditionally design-oriented, and I felt I needed a tool to help me gain the trust and support of my colleagues.

The object of opening the mind, as of opening the mouth, is to shut it again on something solid.

I believe that a writer learns from every story he writes, and when you try different things, you learn different lessons. Working with other writers, as in Hollywood or in a shared world series, will also strengthen your skills, by exposing you to new ways of seeing the work, and different approaches to certain creative challenges.

Business owners should think of designers as architects, not decorators.

I couldn't live if I wasn't a designer.

The shrewd guess, the fertile hypothesis, the courageous leap to a tentative conclusion - these are the most valuable coins of the thinker at work. But in most schools guessing is heavily penalized and is associated somehow with laziness.

You think about the beauty and what you want to transmit. If I think about designing, I can't design.

I fervently believe in research as a necessity for good design, and I teach it that way.

I learn from every movie I do because on every movie I have a different experience.

This is what I like about being a designer: You can't really get it until you see it.

Over the past 20 years, I have noticed that the most flexible, dynamic, inquisitive minds among my students have been industrial design majors. Industrial designers are bracingly free of ideology and cant. The industrial designer is trained to be a clear-eyed observer of the commercial world - which, like it or not, is modern reality.

The books that help you the most are those which make you think the most.

What is design? It's where you stand with a foot in two worlds - the world of technology and the world of people and human purposes - and you try to bring the two together.

Design is people.

I ended up going to do a matches program at the state for industrial design. And from there, I got hired at IDEO to joint their design team there - and basically, you are starting as an industrial designer to design products - and then kept asking the question, 'What else can design accomplish? What else can design do?'

The thing is, if you're a designer, then you want to constantly push yourself and your designs.