User Understanding Quotes

You may be trying to drive in a particular direction that people don't necessarily understand at first. In our case, we knew the users we had in mind for this product. So in the early days, we looked at our customers, really just testers at that point, and we paid extra attention to the teams we knew should be using Slack successfully.

User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process.

It doesn't matter how good your product solution is if users don't enjoy or understand how to use it.

Designers are by nature more inquisitive, more connected. They dig a little deeper in terms of insights. They turn those insights into innovation. That connection to the consumer is absolutely critical in driving innovation. It’s critical that design isn’t subjugated to the back room as a short order cook for marketing or for merchandising or sales. It has to be up front.

Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.

The whole concept of data science is that the software becomes the expert, and you, as the average user, are able to understand what's going on.

Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience.

The critical thing in developing software is not the program, it's the design. It is translating understanding of user needs into something that can be realized as a computer program.

The best design work is really done when you spend more time with people, when you have the opportunity to be of the same mindset and the same incentives as the founder of the business.

It was really hard explaining the Web before people just got used to it because they didn't even have words like click and jump and page.

Sometimes it's a little bit like being a politician. We have work to do in understanding our users' sentiments.

The average consumer does not know the difference between browser, Internet and search box.

The designer has an obligation to provide an appropriate conceptual model for the way that the device works. It doesn't have to completely accurate but it has to be sufficiently accurate that it will help in both the learning of the operation and also dealing with novel situations.

A worker may be the hammer's master, but the hammer still prevails. A tool knows exactly how it is meant to be handled, while the user of the tool can only have an approximate idea.

The No. 1 challenge is getting people to understand that Pinterest isn't a social network.

What makes something simple or complex? It's not the number of dials or controls or how many features it has: It is whether the person using the device has a good conceptual model of how it operates.