Andy Samberg Quotes

It's always hard when you make a movie that's fundamentally about kids for adults. How do you make people aware of who the adult cast is without making them feel that the adults are the center of it? You don't want to make it misleading, but at the same time you want to make it appealing.

When you're promoting a film it's really interesting trying to gauge what people think about it.

It's so rare when marketing and press doesn't ruin your movie.

You make a film and you can't really pick the way it's put to the public. You control the content, but the way it's marketed, or the poster, or what they're telling the public about the film, it's beyond you. Some people don't even see them, because they think they already know it. That can be frustrating, when something you've done is marketed in a way you think is antithetical to what it is.

When you're battling against the minds of the studios and the money that can go into promoting larger budget films, it's very hard for a very small-budget Australian film to get a look in. You can get critically acclaimed and go to various film festivals around the world, but that doesn't necessarily mean the majority of people are going to hear about it.

Everything changes once you start trying to market the film. Part of you feels like everything is slipping away from you. For me, I don't want people going to the theater thinking it's going to be a laugh-a-minute comedy, like a Will Ferrell film or something. Because it's not.

Making movies has not only been an incredibly collaborative process but there's three big parts: pre-production, shooting itself and then post-production, which leads into marketing. And if you're passionate about the movie and you believe in it, and it would make sense that you are having done it, then you want to get out and promote it. It makes it a lot easier when the film is good and people are enjoying it.

You know, in an ideal world, people would just be intrigued and go and see a film without knowing anything about it, because that's where you're going to have the most experience of a film, the biggest, the most revelation of a film. But at the same time, I think there are benefits of having seen a trailer where you actually look forward to seeing moments in a film knowing that they're coming up. I don't know which is better.

Consequently, pictures are aimed at certain audiences, whether it be a teen comedy or an action movie or whatever. It's unfortunate, because while it may lead to big opening grosses, a lot of pictures that are a little different and don't fit so neatly into either a niche market or a high-concept marketing approach can get lost in the shuffle. That's one unfortunate thing.

If you want to promote anything, all the work that you put into it is basically promoting the idea of it so that people will go for it. And if they don't go for it, you can't institute it. You can't do it.

It's certainly difficult to balance marketing a film and putting it out there to everybody with wanting to keep it fresh for the audience.

Whether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That's a constant. What's always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.

I have this thing built into my contract that the club has to put up a sign that says my act "contains the strongest language and material content imaginable," but, believe it or not, I still get complaints. People want you to be what they want you to be. If they see you on TV and that's what they like, they want you to be EXACTLY like that when they see you live. And if you're not, some of them get upset.

Selling to people who actually want to hear from you is more effective than interrupting strangers who don't.

People don't care what men wear or how they look. Unfortunately for women, the music industry is very visual and objectifying. The objectification of our bodies and using our bodies to sell things needs to change. A lot of this marketing stuff comes from men, so we definitely need more women behind the scenes.

I'm not claiming to appeal to the same people that Christina Aguilera or Britney Spears are going to appeal to. I'm not trying to. I'm doing what I want to do.

We didn't make money but we never lost money. We'd sit around Times Square with fliers, walk around the Village and try and get people to come. Now you'd just tweet it, but that was the beginning of emails, or the beginning of me doing emails - I'm sure there were people in 1986 who were doing emails.

To be a success in advertising you must want to fill other people with a passion for possession.

Today, you'll have a following for a film before it even hits theaters. We can reach out and touch our audience in ways that they couldn't. So it's about getting eyes, getting interest, and getting people involved.

I want to be sure I can deliver what people expect to hear. I just don't know if I can physically do it. Or if I should.

New media is ... an amazing form of direct marketing in that you really get a sense of who your customer is, and you also get to know those people who may not be your customers yet but are aspirational and are hoping to be.

People may have said, "The dude's gay; how are we going to market this?" But it's not an issue for me, because being out is very freeing.

You aren't advertising to a standing army; you are advertising to a moving parade. Three million consumers get married every year. The advertisement which sold a refrigerator to those who got married last year will probably be just as successful with those who'll get married next year. An advertisement is just like a radar sweep, constantly hunting new prospects as they come into the market. Get a good radar and keep it sweeping.

In music, if you hit a wrong note, people forgive you. In magic when something goes wrong, the entire art is destroyed.

The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does the church. And if it encourages people to live beyond their means, so does matrimony. Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to.