Scott Rudin Quotes

When you're promoting a film it's really interesting trying to gauge what people think about it.

Marketing is always a tricky thing with a rated R movie. Sometimes people just get what it is and they want to come see it, and sometimes you have to explain it more.

The reason they don't make movies for adults and for people which are the largest bulge of the population is because they are not usually going to the movie the first weekend. They take a while to learn about it, probably word of mouth. It takes a lot of money to release a picture.

We made the joke when we screened 'Bucket List' that there was 100% desire to see amongst our demographic with a 40% ability to get them to see it.

Films that score very high with test audiences generally tend to not be so great. But, there's a lot of money involved in making movies, and it's a way for people to reassure themselves, who have spent money, and it's also a way to work out how to market a movie.

You can make movies for a select audience, but you have to market it to them. You can make movies for a select audience, but you have to market it to them.

The movies have a way of seeping out there over time. We don't put them in 2,000 theaters. It wouldn't work that way.

I feel the film companies should pay for proper advertising to see that the movie will sell, instead of putting it on our backs.

As a filmmaker, I wish we didn't have to do trailers at all, quite honestly. I wish we didn't have to do posters. I wish didn't have to give anything away. I wish people could just come in the movie blind. But as an audience member, I respect that you have to tell an audience that this is worth your time.

Movies don't sit in the theaters for an entire summer like they did in 1982. Now you've got a two- or three-week shelf life so you need to have that awareness right off the bat. And in order to make a lot of people know about your movie, you need to be out there banging the drum and showing your stuff.

If the same energy went into marketing movies to women as they do on the other demographics we might see more of a spike.

You should not do everything in your power to make reviewers cranky before - right before they see your movie.

One of the big problems we had was, 'Where are we going to put the trailer?' So now they've found places - they did 'A Walk in the Woods,' they put it with that movie 'War Room,' they put it with 'Ricki and the Flash.'

It's so rare when marketing and press doesn't ruin your movie.

I don't think you can name a good picture where the production or the possible promotion isn't "cast-contingent." That means the film needs not just star power but star box office power.

Basically you want as many people as possible to see your movie.

A writer either speaks to adults and bores kids, or speaks to kids and upsets adults.

Consequently, pictures are aimed at certain audiences, whether it be a teen comedy or an action movie or whatever. It's unfortunate, because while it may lead to big opening grosses, a lot of pictures that are a little different and don't fit so neatly into either a niche market or a high-concept marketing approach can get lost in the shuffle. That's one unfortunate thing.

You start selling the movie before you make it.

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

I feel like I have to do some promotion to let the people know that the records are out there; but I kind of like the idea that it's my work that does the talking rather than me.

Everything changes once you start trying to market the film. Part of you feels like everything is slipping away from you. For me, I don't want people going to the theater thinking it's going to be a laugh-a-minute comedy, like a Will Ferrell film or something. Because it's not.

The [film] industry, from the franchise on, has dramatically changed, not just with us, but with social networking. The social working has changed dramatically, especially in the way you promote films. It's instant.

A lot of times the best trailers are for complete dogshit movies. It's a shame that people are beyond quick to judge things these days. Lots of great stuff gets lost that way.

We typically make movies that are geared towards 18-year-olds. The people who pay and go to movies more than two or three times are usually under 22, so I get how it works. I don't really want 18-year-old boys to find me that attractive, that kind of would creep me out at this stage.