Dustin Hoffman Quotes

Never underestimate the intelligence of the audience; make good programmes, and they will come.

I think the biggest challenge was being aware of a certain audience that was going to see this film [lone survivor]. There's a big difference from a typical movie, journalists and critics and film goers that go see it find that, that's the general experience you have as a filmmaker. So that just kind of proves my point that there's a really different audience.

I think everybody's goal was to make something that was really broad for a big audience, which was my goal too. But my main goal was that I wanted my audience to love it, because they're the ones who are going to buy it, and they're the ones who are going to tell their friends. And I wanted to make sure that core audience was really happy, because if they all buy it we have a successful movie.

There was supposedly no point showing 'Nightbreed' to critics because the people who see these movies don't read reviews, in brackets, even if they can read at all! Immediately it was disqualified from serious criticism. Therefore, it had to be sold to the lowest common denominator.

I took an internship at Focus Features while I was in film school. I was really interested in how specialty movies were marketed and found their audience despite being about topics that were outside of the mainstream.

Regardless of what film you make, you want people to watch your film, and you ultimately need commercial success.

When I made 'Pizza,' all I had in my mind was to make the film reach as many people as possible.

I know what the audience is looking for and have the ability to deliver that content.

I'm a commercial director; I do some very very commercial stuff in the commercial world. My music videos are always analyzed. I need to think about what the audience is going to think.

Reviewers are entitled to say if they liked the screenplay, performance, and execution of a film or not. But when they say things like the film doesn't cater to a certain audience, it leaves people wondering if they should watch it.

If you don't have a basic spend on marketing, there is no point releasing the film in theatres.

I think I do speak to all ages, but the emphasis is, unlike everybody else who is chasing the Millennials, I'm not chasing the Millennials.

The audience is never wrong.

You can have the greatest strategy in the world but what is the point if no one cares?

I always take the audience into account.

Now in the States if you look at the TV, you see the advertisements, the TV programmes, the pop videos, and the movies, they're all the same style. I think it's very condescending to the audience to assume they only have a three second attention span and so they don't leave anything on the screen for any longer. I don't understand that.

A writer either speaks to adults and bores kids, or speaks to kids and upsets adults.

Everybody wants to feel that you're writing to a certain demographic because that's good business, but I've never done that ... I tried to write stories that would interest me. I'd say, what would I like to read?... I don't think you can do your best work if you're writing for somebody else, because you never know what that somebody else really thinks or wants.

I think if you ask the audience to like you, it's all over.

I want to make movies that people see. I really think that movies are the most popular form of story telling ever and have such a huge impact on culture when they do.

Performance is always oriented towards a spectator, towards an imagined audience and I was thinking who is their imagined audience?

I think any time you can go after an audience that isn't built in, that's the job.

I think it's up to writers to write stuff that is compelling enough that people want to watch.

I think that's who you should be servicing as an actor is the fans. You don't wanna alienate new people from coming in, but you gotta first and foremost service your fans.

I think there is also a certain degree of expectation that's set up by trailers, where even if you know what's going to happen in parts of the film based on the trailer, you almost anticipate and look forward to those moments based on having seen the trailer.