Promotional Strategy Quotes

When I first met the world, basically, or introduced myself to people, I was in 'Superbad,' and I feel the same way I felt promoting 'Superbad' in an underdog style that I feel promoting 'Moneyball.'

Artists don't always know. Almost every song I ever recorded that was a hit at the majors that the promotional people picked I didn't think it would be a hit. I was wrong every time!

You can't sustain a fan base on a great catalog alone. You must take your music directly to the people.

You wouldn't have thought Paul Heyman and CM Punk would have been so effective with the WWE Title, but we were because we understood our roles to each and the audience.

I'm an artist, and I go in the studio and make my music. And then I'll give it to my dad and he does what he does. And he does, you know, the press, and figuring out shows and whatnot. When it comes to my artistic freedom, he doesn't, like, step on my toes or anything.

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

In 'Straight Talking,' I had bared my soul, and the press attention had been overwhelming. There were times when I felt scared and vulnerable, regretting the articles I had written to publicize the book, regretting I had opened my life up for all to see.

A record co. is just a vehicle for public appearances.

Being outspoken was important... I helped make the UFC what it is today with Chuck Liddell, Royce Gracie, and Randy Couture. Some said I was outspoken in a bad way, but I was just trying to educate the fans what being a UFC fighter is all about.

I always had a much softer approach to my interviews and promos. I was not so much that wrestler that was yelling at the screen; I was always the one that was talking to my fans.

Advertising is a very fundamental need, so I don't think it's going to go away.

Where Brock Lesnar would be without Paul Heyman? He would certainly be on top. He would certainly be the number one box office attraction. He would just be doing it without someone who truly understands his persona like I do.

What would be great is if everyone who bought a record got a comp ticket to a show.

Will Smith would not be Worldwide Will Smith if he had not insisted on going worldwide and touring with his films. You have to build that audience for people and allow for it to happen.

There's always been product placement in Bond movies.

I never wanted to do the mixtape circuit and 300,000 people hear it and that's a chapter of my life and when I do another album I'm coming off of that chapter but the whole world didn't hear that chapter so it's like I would have to start over.

Your competitive advantage must be perceivable, promotable, and something the market will pay for.

I know how to sell a fight.

I always like teaser trailers because they don't give too much away, you know? They give just a flavor of what the thing is.

There is so much more than just what you do in the ring and what you do on the microphone.

Records are very powerful promotional tools to go out and be able to play on the road, but you do have to think about it as a way of sustaining itself at some point.

I still don't have a publicist. If I'm in a film, you have an obligation to promote it, I'll do as much as I can.

I don't know how much influence we really had, because we never put our pictures on the albums or anything and we never really promoted the Talking Heads connection, because we wanted to keep it separate from Talking Heads.

We hope to win over new listeners who would normally never listen to an Aly & AJ record. That's our greatest expectation we've set for ourselves.

I want to build up the most hype around my album. I wouldn't just throw it away.