David Ogilvy Quotes

That's a comic cover's job: Attract someone's attention and persuade them to try the issue out.

Think of a pitch in terms of advertising: You're trying to hook a reader the way a commercial tries to hook a detergent user.

Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.

The more informative your advertising, the more persuasive it will be.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

Ads need to be little pieces of entertainment.

Trying to do business without advertising is like winking at a pretty girl through a pair of green goggles. You may know what you are doing, but no one else does.

Writing good ads is easy when you have something to say.

When I was in advertising we used to pull them in with naked women. Now I do it with swastikas and uniforms.

Evolve is an amazing promotion.

I'd be at these different clubs passing out my business cards and fliers. Then the club would end, the light would come on and all my business cards would be on the floor.

TV ads let people know you're still around. Not only do they sell albums, they give you a high profile. They let people know you're out there and working.

Advertising is an environmental striptease for a world of abundance.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

I showed what I can do with butter, right? Eighty-five percent increase in sales. I'm very proud of them Country Life ads. They were funny and clever and classy like the Toblerone ads I grew up with.

Sales may lead to advertising as much as advertising leads to sales.

Advertising is a wonderful lubricant for business, if it's used properly.

The right name is an advertisement in itself.

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.

Hi, Billy Mays here for...

Promise, large promise, is the soul of an advertisement.

A good advertisement is one which sells the product without drawing attention to itself.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

Nobody counts the number of ads you run; they just remember the impression you make.

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.