Antony Johnston Quotes

Advertising is a wonderful lubricant for business, if it's used properly.

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Advertising is the life of trade.

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

An advertising agency is 85 percent confusion and 15 percent commission.

Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.

Marketing is designed to bring people into something.

Advertising is what you do when you can't go see somebody. That's all it is.

I warn you against believing that advertising is a science.

People don't understand the logistics of advertising.

Advertising is what I do. It's got me everything I have, and I'm not going to leave it.

Advertising is a very fundamental need, so I don't think it's going to go away.

The object of advertising is to get people to feel better about the product you're selling.

In my world - advertising - the Super Bowl is judgment day. If politicians have Election Day and Hollywood has the Oscars, advertising has the Super Bowl.

I understand the concept of advertising. It makes sense. Companies want to reach customers with information about their products. It's a completely legitimate and valuable notion.

Evolve is an amazing promotion.

In the area we're discussing, leadership begins on Madison Avenue, on the desks and in the offices of people who spend hundreds of millions of dollars buying what will get them ratings.

If it doesn't sell, it isn't creative.

I've spent over 25 years in the television industry, the direct response industry. I met a lot of people and certainly learned the power of commercials and their brand building potential.

Marketing is a core part of anything you do.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

It has become a certainty now that if you will only advertise sufficiently you may make a fortune by selling anything.

Advertising in the past has been predicated on a mass market and a captive audience.

Driving up the value of the advertising is a big commitment for Microsoft.