Engagement Strategy Quotes

Don't ever let the viewer settle in and get ahead of you.

Talk to a man about himself and he will listen for hours.

We want people to stay on MySpace. We'll give them whatever they might want to do.

I think with most things online, if you treat your audience like friends instead of like Impressions and Clickthrough Percentages and Returns On Investment, then you're off to a great start.

If you aren't talking to readers and letting them know you're just like them, they can lose interest.

Whatever your views on Pakistan, our effort was that we have to engage Pakistan. They are our neighbours. We can choose our friends, but we cannot choose our neighbours.

Before you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them. Social media is a way to engage customers, not to give your business a 'shout out.'

My goal as a puzzle designer is to create a meaningful experience for the player, not just 'I solved it.'

In plotting a book, my goal is to raise the stakes for the characters and, in so doing, keep the reader mesmerized.

Twitter, just every once in a while I put something out there basically to promote whatever I'm doing, but I don't see any of that as representing me or who I am or being a brand.

I'm a huge believer in story being this invisible scaffolding that no one ever recognizes or realizes is actually making the audience engaged in what's going on. There is no formula for it.

President Nixon was a pragmatic strategist. He would engage, not contain, China, but he would also quietly set pieces into place for a fallback position should China not play according to the rules as a good global citizen.

Television is not an easy medium, as keeping the audience glued to the TV screens day after day is something which requires a lot of effort.

It's tricky to do a serialized show and not lose viewers along the way because you really have to watch every episode.

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

The writer's object is - or should be - to hold the reader's attention.

Standing up here 10 in a row, you know, like a bunch of seals waiting for somebody to throw you the next fish, is not necessarily the best way to impart your information to the American people. I'm not above acting like a seal every once in a while and waiting for the next fish, I just don't want to do it all the time.

We want to have diplomatic engagement with the North Koreans.

A pamphlet, no matter how good, is never read more than once, but a song is learned by heart and repeated over and over. And I maintain that if a person can put a few common sense facts into a song and dress them up in a cloak of humor, he will succeed in reaching a great number of workers who are too unintelligent or too indifferent to read.

The pitch should be very clear about what you are doing, why you are doing it, and why I should care. If you can cover those things quickly and precisely, it's easy for me to decide whether I want to spend more time with you or not.

Let's be honest here: Twitter, for me, is 90 per cent a marketing tool.

At the end of the day, TV is supposed to be entertaining. But it's important for me that there's some take-away value from it.

Isolationism is not leadership.

We expect people's experience with Miitomo to be a rewarding one in its own right. But at the same time, it's also a way to have them engage - or reengage - with Nintendo.

The most important thing for anyone, I think, is to be engaged, whether you're an artist or a journalist is to be engaged in the process at some level.