Bing Gordon Quotes

A lot of brands just push messages out on social media, but that's not what social is about.

If you make it a game, gamers will play it no matter what your motivation is in making it.

One of the things I've learned with doing 'xkcd' is that you sort of give people, 'Here's the thing, and here's the button you can press to get another thing.' Sometimes that can be more easy to digest than, 'Here's a long page of things.'

LinkedIn's got a little progress bar. It wants you to do things like sign up 10 of your friends. It does that near the end. At the beginning it's like, 'You put in your name. 20 percent progress! How about some other information?' People want to fill in that progress bar. They like to complete a task. They like to check a box.

'Superbetter' looks more like a social media platform or a social network than a typical video game. You know, there aren't any 3-d spaces to explore. You don't have this avatar that you're building up. It's more about thinking like a gamer.

I think Facebook, Twitter and YouTube are the cornerstones of any social media strategy.

Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar.

The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.

I spoke at TED Global 2010 about the ways that video games engage the brain, and in particular, the idea of reward structures: how a challenge or task can be broken down and presented to make it as engaging as possible.

Keep it simple, stupid. Good game design shouldn't keep you looking at the manual but should have enough depth where you feel like you bring something new to the game every time you play.

I don't do 'gamification,' and I'm not prepared to stand up and say, 'I think it works.'

Foursquare's adoption of a game dynamic when it launched is a particularly clever implementation of a social hook.

Twitter's more fast-paced. Instagram, it's more, like, lifestyle and posting very specific, cool pictures.

Clearly there's value in Twitter and Facebook; otherwise, none of us would be involved in it.

Realtime ads are the perfect way for an advertiser to connect with users in a social environment.

If I'm going to be using social media, it has to be in a genuine way.

When we considered what to do with the graphics capability of the Wii, we put more attention and focus on the ability to create new experiences rather than the quality of the graphics.

On the advertising side, view count is not the most important thing. It's engagement.

What does it take to get people interested, what does it take to get people engaged, what does it take to get them to give a biospecimen? What does it take to get people like Jim [Ostell] to get interested and engaged, versus someone like my mother?

All human interaction, you can break it down to incentives. All relationships, at some level, are transactional. They're fascinated with incentives.

I'm very active on Twitter and Instagram. I'm always posting pictures from set, and little clues and teasing people with fun things. It's awesome!

Money doesn't motivate, but stats do.

Games are not about being told things. If you want to tell people things, write a book or make a movie. Games are dialogues - and dialogue requires both parties to take the floor once in a while

The potential for social commerce today is “infinite”… Every ecommerce site will have to adapt

Life needs penalties and rewards for people. You can't control people with only penalties. You have to think how to create rewards.