marketing approach Quotes

At Tesla, we don't go into a community and think we're going to sell one or two cars.

People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.

You're not selling products. You're creating relationships.

The only one that seems to be able to hold the business is Disney. They do it is because they have a fabulous philosophy about marketing- but even they wavered.

There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'

Our point of view is we will sell more if we help people make purchasing decisions.

I'm not a guy who holds up a product and says, 'Drink this.'

I think people see the social media numbers, and the assumption is made that we're running a campaign that is just social media, but I think we're running a very old-school campaign.

The great thing about the Internet is - our show is totally modular. Every piece can be popped in and out. They're relatively short pieces. They're not long. And we can say, "here' s one way to market it. Take these pieces out of the show and put them on the Internet." And we're doing dirtier cuts and put those on the Internet. It's a real great way to market the show. This is finally the year a show like this can happen.

We could be like a lot of consumer brands that start blogs after they start their business. But in our case, I think Glossier is still very much a content company. I think about our products themselves as pieces of content.

Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists?

I think that every artist - or anybody that's in business - could benefit from a direct-to-consumer strategy, so I think that that applies to us as artists and content creators, too.

Our strategy with DSiWare is the same as with WiiWare in that we want to provide new experiences every week.

Never sell, never franchise.

NASA might do well to adopt the Red Bull approach to branding and astronautics. Suddenly the man in the spacesuit is not an underpaid civil servant; he's the ultimate extreme athlete. Red Bull knows how to make space hip.

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.

I saw soda pop for $1.20 a six pack. That price messes with your head. You start thinking you're gonna sell soda pop. Suddenly I've got packs of pop with me. "Looking to buy some pop? 50 cents a can. It's not refrigerated because this is a half-assed commitment!"

Promotion is necessary and it has to be done. I am not shying away from promotion, but going to cities and malls and raising your hands like a stupid guy is not required.

I was just trickling releases out slowly and building the Deadmau5 brand slowly. There was never this big marketing machine behind it or anything like that.

Claude Hopkins.. maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock.

I don't have a favorite medium; I was brought up on TV. so I am clearly of the TV generation, but it depends on what you are trying to sell; sometimes a fully integrated solution, sometimes a pure Internet solution, sometimes a pure billboard solution.

If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.

We always said if we were going to target a millennial consumer, then we had to do it in their mother tongue, which is digital.

You aren't advertising to a standing army; you are advertising to a moving parade. Three million consumers get married every year. The advertisement which sold a refrigerator to those who got married last year will probably be just as successful with those who'll get married next year. An advertisement is just like a radar sweep, constantly hunting new prospects as they come into the market. Get a good radar and keep it sweeping.

Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.