Effective Selling Quotes

When I go in to see people - and I sell an occasional ad now - I never say, 'Help me because I am black' or 'Help me because I am a minority.' I always talk about what we can do for them.

There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'

Ninety percent of selling is conviction, and 10 per cent is persuasion.

Pleasing ware is half sold.

Good salesmanship is nothing more than maximizing the positive and minimizing the negative.

The people who flood our living-rooms with a smorgasbord of commercial messages about fetid breath, moist underarms and troubled intestines know this: an appropriate time, place and manner to sell a product is any that sells the product.

Telling is not selling; never make a statement if you can phrase it in the form of a question.

Selling to people who actually want to hear from you is more effective than interrupting strangers who don't.

Too often, sales reps simply regurgitate their presentations and expect to land the sale. It doesn't work.

If you have a good selling idea, your secretary can write your ad for you.

What creates success on HSN is great product, a great story and a great storyteller.

Our theory is, if you need the user to tell you what you're selling, then you don't know what you're selling, and it's probably not going to be a good experience.

Learn to sell. In business you’re always selling: to your prospects, investors and employees. To be the best salesperson put yourself in the shoes of the person to whom you’re selling. Don’t sell your product. Solve their problems.

To sell is above all to master the art and science of listening.

The only pressure that you use in a professional selling presentation is the presence of silence after the closing question.

You can't learn anything if you are doing all the talking. Sales people should always be developing their earQ, not their IQ. The only way to create a successful sale is to understand that knowledge from listening does not become power until it is used. And ideas without action are worthless.

To sell well is to convince someone else to part with resources—not to deprive that person, but to leave him better off in the end.

The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman.

You don't need a big close, as many sales reps believe. You risk losing your customer when you save all the good stuff for the end. Keep the customer actively involved throughout your presentation, and watch your results improve.

Thousands of salespeople are pounding the pavements today, tired, discouraged and underpaid. Why? Because they are always thinking only of what they want. They don't realize that neither you nor I want to buy anything. If we did, we would go out and buy it. But both of us are eternally interested in solving our problems. And if salespeople can show us how their services or merchandise will help us solve our problems, they won't need to sell us. We'll buy. And customers like to feel that they are buying - not being sold.