Mindy Grossman Quotes

Great products sell themselves.

Our theory is, if you need the user to tell you what you're selling, then you don't know what you're selling, and it's probably not going to be a good experience.

Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that is easy, but the important thing is it has to happen in that order. It all starts with a great product.

We don't market products narrowly. We market big stories about the industry, things that matter to a lot of people.

Fans will come if you have a good product.

Christ would be a national advertiser today, I am sure, as He was a great advertiser in His own day. He thought of His life as business.

If you want to create a great product, just focus on one person. Make that one person have the most amazing experience ever.

When the product is right, you don't have to be a great marketer.

Great marketing cannot sell a pedestrian product very well.

I have a great story to tell... and I tell it well. No holds barred.

If you have a great product but no one knows about it, it's history.

If you don't sell, it's not the product that's wrong, it's you.

I showed what I can do with butter, right? Eighty-five percent increase in sales. I'm very proud of them Country Life ads. They were funny and clever and classy like the Toblerone ads I grew up with.

I'm selling a product, and I have to be out there; I don't have the option not to be.

The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman.

You just have to make sure the model you're working on does not undersell your product.

If you have a good selling idea, your secretary can write your ad for you.

I'm looking for best practices constantly. Apple has beautiful design, beautiful product, incredibly functional. But mostly it's about picking product, getting behind it, marketing it and introducing it to a customer. What they've done just inspires me.

Run with what works: Sell to the people who believe in you and are willing to take the chances and make the experience happen.

Apple has great marketing, among the best PR and marketing in the world.

It will be a great story when I'm an old man telling my grandkids that I was once the best player in the world.

We're obviously going to spend a lot in marketing because we think the product sells itself.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

I try as much as possible to give you a great basic product and what comes out, I feel, is really amazing.

I like good stories. Quality products and character are what's important. Even if the script isn't that strong, if I challenge myself with a great character, I'll go for it.