Ekta Kapoor Quotes

I knew that if I could create a quality product and find the proper retail outlets, it would be a great company.

Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.

My desire to participate in the business is not to make more crap.

When the product is right, you don't have to be a great marketer.

All business is basically about customers and marketing and making money and capitalism and winning and promoting it and having something someone really wants.

Your Dream, Vision, Purpose, and Mission all come together when you bring products to market - so make sure you're bringing your best.

I couldn't stand not controlling my own product from how it's manufactured to how it's sold.

Like many entrepreneurs, I started out in sales. I began at 14, when I got a job selling shoes and tennis rackets at a pro shop, and I've been selling one thing or another ever since.

We are not into financial services, and we are not interested also because we find we are better in branded marketing enterprises.

I think running a business, doing what I've done for the last - since 1996, has taught me so many things because I started from just an idea and then had to figure out how to make it, market it, every single thing from soup to nuts on how to get a product done and out there.

In school I studied international business and marketing, so I've always been attracted to business.

What creates success on HSN is great product, a great story and a great storyteller.

Every time we bring someone in we ensure that they are a strategic thinker, but even more important that they understand that if the products aren't successful and the products don't sell that there won't be anything to strategize about.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

American business has just forgotten the importance of selling.

I enjoy building something good and having a successful product and making money.

Most Fortune 500 companies began as small start-ups whose entrepreneurial founders slowly developed the infrastructure, hired the staff, sourced manufacturers or built their own factory, and created distribution, sales, and marketing plans.

Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates.

As soon as you go into merchandising, everyone nods sagely and says, 'Ah, now we know why you are doing it.'

We don't really want to work for a corporation; however, we do aspire to one day make a barbecue sauce that doubles as a cologne, and we would like to promote that ourselves. We would like to create a cologne barbecue sauce benchmark of success.

If your plan is to put a product out there that people can see and understand, then by golly, we're going to get along just fine.

Customers are a great way to finance a business for many reasons. First, customer financing is typically non dilutive. They want something from you other than equity in your business. Customers also help you fit your product to the market. And customers will help debug and improve the quality of the product.

But, having a perfume and license, in general, is a financial necessity. A designer must, to reap back the money spent on prototypes and all that sort of thing.

I'm just interested in building a company that doesn't necessarily change lives but adapts people's behaviour.

In a business, you have a vision, and you follow the vision. You have to execute. And then you have to learn how to run a good business. And I think if you look at the characteristics of any successful fashion business, it's all about that.