Makoto Shinkai Quotes

My actual first summer internship was in the design department of Clinique.

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

I am responsible for creating and overseeing the future products that make up Google Advertising.

When I did inventions, I always thought only of the invention itself, but the kids would ask for marketing materials.

If I weren't a writer, I think I might have thrown myself more enthusiastically into advertising. But, it's difficult to imagine being a diligent copywriter. It would be quite exasperating for me.

Editorial outfits are now advertising agencies.

My background was computer science and business school, so eventually I worked my way up where I was running product groups - development, testing, marketing, user education.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

I can't understand the conditions of a corporate product being designed and getting millions. I admire it, it's great, but I don't know how to do that. I have to have the wheel.

As a child, I wanted to go into advertising. I had a love affair with the advertising industry.

I began to see that the short texts I was writing were poster material.

Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.

When you say we're bringing a product to market, you make sure you execute.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

I meet the designers very often, we discuss the products, they show me their ideas, we discuss the ad campaigns and every new invention that we can find for the future.

I had been keeping an off eye on the advertising field, thinking I might become an idea man and a copywriter.

I once attended an advertising conference held at the Greenbrier Hotel in 1968. The dean of the original Mad Men, the great David Ogilvy, was the keynote speaker. The subject of his speech was the new creative revolution in advertising.

I understand the highs and lows of building a global business from the ground and taking that initial product idea all the way to the market.

A decade in advertising exposed me to plenty of schemers and backstabbers. But honestly, advertising is wonderful training for fiction. Writing novels is much easier if you've ever tried to write a billboard.

I thought that marketing was a way to be creative in business but quickly learned all creative stuff happens at the ad agency.

I knew, back when I was starting up, that if I had something that could be developed for the mass market, I could really take it forward.

When you are starting to run an online business, you need to narrow down a niche market and be able to stick with it until you have a good profit coming in. This can take a while, so you need to have a great deal of patience to make sure that your business is moving in the right direction.

As a producer or even as a basic seller, you need to be confident about your product.

There's so much more work that goes into developing a makeup line than one would imagine. Personally, I like to be involved in the entire creative process - everything from art direction, collection concepts, formula testing, packaging artwork, to naming the shades and also the marketing side of things.

The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words.