Carl Sandburg Quotes

As a child, I wanted to go into advertising. I had a love affair with the advertising industry.

My background is advertising: I moved to New York from London in 1998 to start up the U.S. office of ad agency Bartle Bogle Hegarty.

If I weren't a writer, I think I might have thrown myself more enthusiastically into advertising. But, it's difficult to imagine being a diligent copywriter. It would be quite exasperating for me.

The time has come when advertising in some hands has reached the status of a science.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

I'm proud to say that I'm in advertising.

I had never thought of advertising as a life work, though I had on the side, written some very successful copy.

Because I'm in advertising, not electricity!

In the area we're discussing, leadership begins on Madison Avenue, on the desks and in the offices of people who spend hundreds of millions of dollars buying what will get them ratings.

An advertising agency is 85 percent confusion and 15 percent commission.

Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

I try to figure out the marketing puzzle.

Most criticism of advertising is written in ignorance of what actually happens inside these agencies.

Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

I used to run record companies, and I went to the advertising business at 29 years old.

Advertising seemed almost natural to me because it was a business where you had to inform, persuade and educate. And so from being a junior copywriter to being the creative director of one of the largest advertising agencies in the country took me 4.5 years, which is, well, a fairly spectacular rise.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

I once attended an advertising conference held at the Greenbrier Hotel in 1968. The dean of the original Mad Men, the great David Ogilvy, was the keynote speaker. The subject of his speech was the new creative revolution in advertising.

After completing my studies, I got into advertising.

I was going to be a writer, and that turned into journalist. And then that turned into a career in children's literature, which turned into early childhood education, which turned into psychology, which turned into premed, which turned into nursing school, which turned into communication, which turned into marketing and advertising.

We're very much an advertising agency, but it's not about creating ads as we know it.

I had to write 1500 words on advertising and marketing at the weekend for my business management course, and you can't think about rugby while you are doing that!

I had been saying to myself for a good many years that I was really a writer and that I was in advertising temporarily.