Jef I. Richards Quotes

As a child, I wanted to go into advertising. I had a love affair with the advertising industry.

Most criticism of advertising is written in ignorance of what actually happens inside these agencies.

If I weren't a writer, I think I might have thrown myself more enthusiastically into advertising. But, it's difficult to imagine being a diligent copywriter. It would be quite exasperating for me.

We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms.

Because I'm in advertising, not electricity!

You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.

Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

I'm sounding like an old fart talking about how bad advertising is today, but it's true. Advertising sucks. Guys like me and Bob Gage and certainly Bill Bernbach and two or three other guys, we exemplified and led the creative revolution.

I've done a number of Super Bowl ads. And that is the best advertising of the year. That is when people realize they're going to be compared directly against other ads.

CBS is the largest out-of-home advertising company in the U.S.

The ad industry thinks their clients are their customers. They think the companies who pay for the production are the ones they are supposed to serve. So the ads they produce make their clients happy... but infuriate the rest of us.

Advertising seemed almost natural to me because it was a business where you had to inform, persuade and educate. And so from being a junior copywriter to being the creative director of one of the largest advertising agencies in the country took me 4.5 years, which is, well, a fairly spectacular rise.

I had been keeping an off eye on the advertising field, thinking I might become an idea man and a copywriter.

I don't want people ever to think I'm not in advertising. It's such a business of enthusiasm that if you're not totally excited about it, you should leave it.

I once attended an advertising conference held at the Greenbrier Hotel in 1968. The dean of the original Mad Men, the great David Ogilvy, was the keynote speaker. The subject of his speech was the new creative revolution in advertising.

What needs to change is the nature of advertising itself. That business hasn't really evolved since the days of Don Draper.

I made experimental commercials in the experimental division of a production house, Film X, that made commercials for ad agencies.

'Powers of Persuasion: The Story of British Advertising' by Winston Fletcher - the impression you get from reading this book, which covers post-war advertising until the present, is of a chaotic, self-serving, occasionally brilliant but ultimately shallow business.

From Those Wonderful Folks Who Gave You Pearl Harbor.

I had never thought of advertising as a life work, though I had on the side, written some very successful copy.

My background is advertising: I moved to New York from London in 1998 to start up the U.S. office of ad agency Bartle Bogle Hegarty.

In the area we're discussing, leadership begins on Madison Avenue, on the desks and in the offices of people who spend hundreds of millions of dollars buying what will get them ratings.

I honestly believe that advertising is the most fun you can have with your clothes on.

I've spent over 25 years in the television industry, the direct response industry. I met a lot of people and certainly learned the power of commercials and their brand building potential.