Claude C. Hopkins Quotes

The advertising industry needs to keep evolving.

I once attended an advertising conference held at the Greenbrier Hotel in 1968. The dean of the original Mad Men, the great David Ogilvy, was the keynote speaker. The subject of his speech was the new creative revolution in advertising.

My background is advertising: I moved to New York from London in 1998 to start up the U.S. office of ad agency Bartle Bogle Hegarty.

I long for the day when advertising will become a business for a grown man.

An advertising agency is 85 percent confusion and 15 percent commission.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

As a child, I wanted to go into advertising. I had a love affair with the advertising industry.

Most criticism of advertising is written in ignorance of what actually happens inside these agencies.

I had been keeping an off eye on the advertising field, thinking I might become an idea man and a copywriter.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for.

I'm proud to say that I'm in advertising.

I had to write 1500 words on advertising and marketing at the weekend for my business management course, and you can't think about rugby while you are doing that!

What needs to change is the nature of advertising itself. That business hasn't really evolved since the days of Don Draper.

Advertising has always been something I kind of understood.

Once you become more like Madison Avenue, you become acutely sensitive to what's going to annoy your clients.

I won't say I'm not fascinated by the way advertising works. I like the sleekness. But a picture in advertising doesn't last too long. They have to work for 30 seconds. And I'd like to reach at least two minutes. This is my goal: to break that two-minute record.

Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly

Because I'm in advertising, not electricity!

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.

Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.

In the area we're discussing, leadership begins on Madison Avenue, on the desks and in the offices of people who spend hundreds of millions of dollars buying what will get them ratings.

You go on Facebook, you buy social advertising. And you can very cost-effectively target people who are in the market for your product from all over the world.

Advertising is a wonderful lubricant for business, if it's used properly.