Steve Stoute Quotes

The time has come when advertising in some hands has reached the status of a science.

You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

Advertising is what you do when you can't go see somebody. That's all it is.

Advertising is a very fundamental need, so I don't think it's going to go away.

We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms.

Driving up the value of the advertising is a big commitment for Microsoft.

Advertising - a judicious mixture of flattery and threats.

Advertising is what I do. It's got me everything I have, and I'm not going to leave it.

I once attended an advertising conference held at the Greenbrier Hotel in 1968. The dean of the original Mad Men, the great David Ogilvy, was the keynote speaker. The subject of his speech was the new creative revolution in advertising.

Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for.

I'm proud to say that I'm in advertising.

What needs to change is the nature of advertising itself. That business hasn't really evolved since the days of Don Draper.

Advertising has always been something I kind of understood.

I won't say I'm not fascinated by the way advertising works. I like the sleekness. But a picture in advertising doesn't last too long. They have to work for 30 seconds. And I'd like to reach at least two minutes. This is my goal: to break that two-minute record.

The successful advertising agent is the one who can convince the clients that he knows something they don't.

When you think about advertising, it's understanding that whether it's newspaper, radio, or television, you have to know how to advertise, how to market, because ultimately, everything comes down to ratings and revenue or ratings and subscribers and revenue, whether it's newspapers or radio or television.

Advertising is a nebulous beast at the best of times.

My background is advertising: I moved to New York from London in 1998 to start up the U.S. office of ad agency Bartle Bogle Hegarty.

I long for the day when advertising will become a business for a grown man.

Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

You go on Facebook, you buy social advertising. And you can very cost-effectively target people who are in the market for your product from all over the world.

Advertising is a wonderful lubricant for business, if it's used properly.