Back when we were first making records, you didn't just make the music, you put a great deal of energy into the way it looked, and every word that was written on the whole thing.
I have learned a ton about inventory, co-packing, wholesaling, end caps. All these concepts are easy to breeze by in what I do for a living or assume that there is a marketing manager or specialist in one of our companies that handles that.
When I was working at the game company, I wasn't just doing graphic design, I was doing the entire product management, so I would do the graphic design, I would create the advertisements, even the catch copies. I would figure out what kind of packaging and design of the packaging, so I was basically doing total product management at that time.
To eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does not exist.
Packaging can be theater, it can create a story
Pepperidge Farm bread. That's fancy bread. You can tell it's fancy because it's wrapped twice. You open it, and it still isn't open. That's why I don't buy it. I don't need another step between me and toast.
I never thought my face would be on the cover of a Red Bull Six Pack.
My actual first summer internship was in the design department of Clinique.
When I started out, I wrote the songs, recorded the songs, mastered, mixed, did the artwork, made the packaging and did the distribution, all myself. Now I understand what everyone's jobs are, who is doing them right, and who isn't.
I knew people would see 'PKP.' Although the packaging was weak, the product was good.
Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging seek to fulfill, the more coercive the force.
The key factor in the vodka category is smoothness, and smoothness is what our vodka has.
I'm a sucker for packaging!
I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.
When we got ready to ship out Firefox 1.0, the last set of things we did was to make it appealing to a consumer, to add the polish of a world-class product to it.
There are a lot of people who are trying hard to sell themselves as Russian vodkas.
My father was the marketing director of a biscuit manufacturer in Berkshire. It meant that every Friday he brought home huge bags of broken biscuits that could not be sold.
I looked at different products we could do, and the marshmallows were the most fun to develop.
I originally had opened the studio in New York to combine my two loves, music and design. And we created videos and packaging for many musicians that you know, and for even more that you've never heard of. As I realized, just like with many, many things in my life that I actually love, I adapt to it. And I get, over time, bored by them.
Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now.
I collect candy packaging from around the world and believe it has the value of Pop Art.
Some day, I'd like to be known as the queen of containerboards.
A product name has to be specific. You know that Tasty Soup is tasty - that Hot Chips will burn off the roof of your mouth.
The packaging has to really sell the product today, because kids can go out and buy a CD and then 10 kids can burn them. So you have to really be on your toes.
There's so much more work that goes into developing a makeup line than one would imagine. Personally, I like to be involved in the entire creative process - everything from art direction, collection concepts, formula testing, packaging artwork, to naming the shades and also the marketing side of things.
