Supermarkets depict abundance; boutiques exclusiveness; roadside stands authenticity.
Packaging can be theater, it can create a story
We want to demystify and present things in real talk. That's why Into the Gloss struck a nerve. Glossier is not much different. We're providing this rich environment around products that help consumers understand their benefit.
Pleasing ware is half sold.
The boards had to be beautiful in Steve [Jobs]'s eyes when you looked at them, even though when he created the Macintosh he made it impossible for a consumer to get in the box, because he didn't want people tampering with anything.
It's like, are you kidding me? I'd sell way more if I just put a picture of my face. That's the fact. I'd sell more copies of me just looking cute. That's what sells more. That's what sells at Wal-Mart. Not someone in a bathtub looking like they're about to kill someone. Topless.
There is no sale without the story; no knockout without the setup.
Attractive things work better When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.
Products should speak for themselves, and marketing should support that.
Find the simple story in the product, and present it in an articulate and intelligent, persuasive way.
H. L. Mencken once said that nobody ever went broke underestimating the taste of the American public. That is not true. I have come to believe that it pays to make all your layouts project a feeling of good taste, provided that you do it unobtrusively. An ugly layout suggests an ugly product. There are very few products which do not benefit from being given a first class ticket through life.
Pitch tip: Speak confidently about your product, but be able to admit when you need more information, and get it to the people you're pitching quickly after the meeting.
There's no reason to feel embarrassed about presenting your product or service if it solves a problem.
What creates success on HSN is great product, a great story and a great storyteller.
The point to remember about selling things is that, as well as creating atmosphere and excitement around your products, you've got to know what you're selling.
If you care about your product, you should care just as much about how you describe it.
I like having to figure out how to pull things off, how to sell it, how to make it look real, but not just real, make it look better.
It is an inwariable rule with the dealers to praise the bad points and let the good 'uns speak for themselves.
We unwittingly judge products by their boxes, books by their covers, and even corporation's annual reports by their nice glossy finish.
I want to bring passengers on my airplanes to present to them my product.
The salability of an item can often be improved while the value itself remains unchanged.
Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.
Don't try to change the package more than you try and change the product.
The product itself should be it's own best salesman. Not the product alone, but the product plus a mental impression, and atmosphere, which you place around it
Some things look better inside of the store.
