Stuart Wilde Quotes

Everybody has a product to sell—no matter whether you’re an employee, a founder, or an investor. It’s true even if your company consists of just you and your computer. Look around. If you don’t see any salespeople, you’re the salesperson.

If you want to promote anything, all the work that you put into it is basically promoting the idea of it so that people will go for it. And if they don't go for it, you can't institute it. You can't do it.

Marketing is the distinguishing, unique function of the business.

The aim of marketing is to make selling superfluous.

Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.

There is no sale without the story; no knockout without the setup.

Great marketing cannot sell a pedestrian product very well.

You need not hang up the ivy branch over the wine that will sell.

I always thought marketing in general was an interesting kind of thing. I always liked commercials and billboards.

All business success rests on something labeled a sale, which at least momentarily weds company and customer.

Selling cookies helped me to realize that you needed to have a certain way to communicate with people. You also needed business skills. You knew you needed to sell a certain amount of boxes, so that gave me some business sense.

There is no way for the American economic system to function without advertising. There is no other way to communicate enough information about enough products to enough people with enough speed.

What creates success on HSN is great product, a great story and a great storyteller.

To succeed at selling a losing product, you must develop seriously superior sales techniques. In addition, you have to be massively competitive and incredibly hungry to survive in that environment.

To me, job titles don't matter. Everyone is in sales. It's the only way we stay in business.

I am interested in communicating with the world by selling to many people.

The key to economic prosperity is the organized creation of dissatisfaction

Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

How do people know what they want until we show them?

I love to sell, to visualize something for someone and make them see it.

I understand the concept of advertising. It makes sense. Companies want to reach customers with information about their products. It's a completely legitimate and valuable notion.

There's the good and the bad aspects to Social Media. What I do find great is how much social media has changed businesses and the way they structure their marketing.

Advertising has always been something I kind of understood.

Without a doubt, what drives sales is letting people try our products.

I think what IBM is excellent at is using their sales and marketing infrastructure to convince people who have asymmetrically less knowledge to pay for something.