Joy Mangano Quotes

I don't care what we're quote-unquote selling; we're about inspiring people through storytelling.

The funny thing about commercials to me is that many of them now don't even mention the product until the very end. You don't really know what the commercial is all about. They're kind of like little movies, like shorts, and that's why I think they're so entertaining.

All business success rests on something labeled a sale, which at least momentarily weds company and customer.

In addition to building better products, a more open world will also encourage businesses to engage with their customers directly and authentically. More than four million businesses have Pages on Facebook that they use to have a dialogue with their customers. We expect this trend to grow as well.

What creates success on HSN is great product, a great story and a great storyteller.

We want a direct relationship with our customers. To build a business and sell products to them.

I think the story is important in every business. Why do you exist, why are you here, why is your product different, why should I pay attention, why should I care?

Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying?

Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.

Marketing is too important to be left to the marketing department.

Apple has great marketing, among the best PR and marketing in the world.

Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise your company's narrative.

If people are passionate about your product, whether it's because they're hating or loving it, those are both good scenarios.

There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join these discussions on the basis of something that is meaningful to their customers.

Success is a funny thing. It means different things to different people. For me, I am always pleased when people connect to our brand. It means we are executing in a manner that speaks to a wide variety of businesses.

The reason I was able to grow my business was that every day, after producing 30 minutes of wine television, I spent 15 hours a day replying to every single person's e-mail and every single person's Twitter @ reply.

What we need to do is run our business. We need to come up with a value prop that is so compelling that customers have to go for it.

I started at HSN in May of 2006, and by October, we had rolled out a new brand image, a new tagline, a new vision statement, a new customer manifesto, and new advertising.

Customers don't just want to shop: they want to feel that the brand understands them.

What part of media doesn't need to connect with their customers more smartly?

Big businesses have always had a lot more voice. They can afford advertising; they can afford marketing. But for small businesses, being able to quickly and cheaply connect to customers is a big deal.

If you provide enough value, then you earn the right to promote your company in order to recruit new customers. The key is to always provide value.

I firmly believe brand stories are complex and multilayer.

You can't believe your own marketing.

When a brand says, 'Our product is great, and we think it'll be great for anyone that loves it, too,' that's the ultimate marketing message.