Gary Vaynerchuk Quotes

Social media for the majority of companies is not about helping customers or improving products.

Although social media is a relatively new form of communication, it has become the primary way retailers and customers are interfacing.

You've got to be very cognizant of the correlation between social media links and business because they don't always correlate as highly as people would like.

Twitter is just like posting old-fashioned press releases, and it can be very effective in promoting your business interests and charity work.

The number one thing small business needs is to get more customers. Spend more time serving existing customers and getting new ones. The challenge for small business is knowing where customers are and reaching them effectively.

My best advice for anyone out there that feels like, 'I don't have a million followers so why should I even give it a shot,' is that it's not about the numbers - it's about the engagement. That's how you can build influence.

I have an amazing social media manager, Allison Peters, who is one of my closest friends since childhood.

I'm interested in the opportunity that people can self-create using social media and the online dialogue. Before social media, you needed to have a lot of personal funds to break through to hire the right people and build a presence to start a line. It gives the opportunity and platform for people to be discovered.

I run our Twitter and Facebook pages, because I feel it's important to maintain a personal relationship with fans.

There's the good and the bad aspects to Social Media. What I do find great is how much social media has changed businesses and the way they structure their marketing.

Instagram is a place for businesses to build their business.

It's damn exciting that without the biggest wrestling company in the world, I'm able to build a brand and be successful. It's hard to stay on top of it. I had to hire a staff. It sounds so silly. I had to hire a kid to do social media work for me. It's really cool.

Social media is kind of the same across the board, so you just have to know how to engage your audience, and you will be popular on any platform that comes up.

The leverage and influence social media gives citizens are rapidly spreading into the business world.

The amateur tweets. The pro works.

Social media can be a powerful tool to listen to, engage with and gain access to customers that you would otherwise not be able to connect with.

Consumers online expect dialogue, so pairing your brand with relevant and passion-driven topics is one of the best ways to ensure that you are engaged with key audiences.

Every successful business, even Google, Facebook, Twitter, started with a combination of manual improvements and friends of the founders using the site.

I'm trying to embrace social media because it gives artists a little more power than we've had in the past.

Any business that is looking for new customers needs to understand the Internet and how to market their goods or services through it.

The thing that got me started on Twitter was just basically pressure from management and the record company saying, 'Hey, this is what all the other artists are doing. You need to be doing it also.' I didn't really have a clue what is was.

I think Facebook, Twitter and YouTube are the cornerstones of any social media strategy.

Oh, tweeting prolifically is the most easy thing in the world. Tweeting prolifically is like somebody saying, 'Boy, you're a really good walker around,' you know. It's not really hard.

The most important thing is readers. I've got a huge Twitter following, but I don't really think it sells books; I don't think a huge Facebook following sells books - although these things aren't bad, of course.

The future of communicating with customers rests in engaging with them through every possible channel: phone, e-mail, chat, Web, and social networks. Customers are discussing a company's products and brand in real time. Companies need to join the conversation.