Rosanna Pansino Quotes

We have a wonderful head of social media and community, Danika Harrod, who has a knowledge of community that's really authentic, and she just loves connecting with people and she's very empathetic to what fans might want.

The problem most people make with their media presence is they're trying to craft a media presence as opposed to just consistently publishing who they are.

Let me warn you, if you start chasing after views, you'll be left without bread and without views.

Social media is kind of the same across the board, so you just have to know how to engage your audience, and you will be popular on any platform that comes up.

It's fantastic to be known as a company that responds quickly to users, shares great resources and friendly banter with them over Twitter, and forges relationships on Pinterest, Facebook, and every other social media site out there.

Consumers online expect dialogue, so pairing your brand with relevant and passion-driven topics is one of the best ways to ensure that you are engaged with key audiences.

To be a successful Viner, you have to find your own style and be consistent. That will help you stand out from the rest.

Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show.

I always say that the real success of Wine Library wasn't due to the videos I posted, but to the hours I spent talking to people online afterward, making connections and building relationships.

Social media for the majority of companies is not about helping customers or improving products.

It's nice to be able to engage with this fan base that I've worked to build, brick by brick.

My store, Wine Library, outsells big national chains. How do you think we do it? It started with hustle. I always say that our success wasn't due to my hundreds of online videos about wine that went viral, but to the hours I spent talking to people online afterward, making connections and building relationships.

The reason I was able to grow my business was that every day, after producing 30 minutes of wine television, I spent 15 hours a day replying to every single person's e-mail and every single person's Twitter @ reply.

My best advice for anyone out there that feels like, 'I don't have a million followers so why should I even give it a shot,' is that it's not about the numbers - it's about the engagement. That's how you can build influence.

I started tweeting with the first film I directed. I found it the best way to promote it and to connect to the audience, and since then, it's been very helpful.

The best advice for anyone trying to grow on social media is to be real and to be consistent. People will connect more with you if you stay true to yourself and who you are.

I run our Twitter and Facebook pages, because I feel it's important to maintain a personal relationship with fans.

If I'm going to be using social media, it has to be in a genuine way.

It's not easy to run a social media account over a long period of time, but we love communicating with our fans every day and night.

We utilize social media, we try to connect with voters in a way that's not only about politics. Letting people into your lives.

I try to keep my social media really close to my personality. Then people can see exactly who I am and what I like to say and the message I want to bring.

I personally run my social media, so I read all the messages. I get amazing messages. I try to respond as much as possible. Slow, but steady.

I think with most things online, if you treat your audience like friends instead of like Impressions and Clickthrough Percentages and Returns On Investment, then you're off to a great start.

I am obsessed with my viewers.

Good salespeople sell value and social media is the best place to find this value because of its transparency.