John Battelle Quotes

Social media has shaken up the world of sales, with Facebook, LinkedIn and Twitter offering new ways to hound leads and unprecedented insights into clients.

There's the good and the bad aspects to Social Media. What I do find great is how much social media has changed businesses and the way they structure their marketing.

Instagram is a place for businesses to build their business.

I am making use of social media as a marketing tool. It's a great way to market yourself and your projects. It's a free marketing tool.

I look at Twitter as brand building.

VaynerMedia filters the world how humans interact. This is how people are going to make buying decisions.

Social media can be a powerful tool to listen to, engage with and gain access to customers that you would otherwise not be able to connect with.

I'm actually on the Twitter like all those crazy young kids are, and if I'm going to do an in-store appearance or I post something on my website, I tweet these followers, a word I don't like so much, and over 50,000 people go, like, 'Okay, I got it.'

The only people with power today are the audience. And that is increasing with Twitter, Facebook, and everything else. We cater to their likes and dislikes, and you ignore that at your peril.

Part of having a social media strategy is being smart about whom you follow. Ask yourself who is important to your company or brand. Figure out who needs to know you exist.

I'm interested in the opportunity that people can self-create using social media and the online dialogue. Before social media, you needed to have a lot of personal funds to break through to hire the right people and build a presence to start a line. It gives the opportunity and platform for people to be discovered.

It's a huge mistake not to embrace social media. We need to stay in touch and stay relevant to young people.

A lot of brands just push messages out on social media, but that's not what social is about. Social is about engaging. It's about a conversation. It's about listening and then responding. It's an ongoing conversation with our fan base.

I think that every artist - or anybody that's in business - could benefit from a direct-to-consumer strategy, so I think that that applies to us as artists and content creators, too.

Social media is one of the most under-rated business tools, in my opinion. It's an amazing cockpit for any CEO. I can narrate any number of stories how it has helped me to reach out to customers, dealers, protesting workers, and even security guards.

Consumers value their personal time and are loyal to those companies that make their lives more productive. Brands gaining some of the biggest successes in social media are engaging with millions of consumers through value exchange.

I spend three hours a day working on my social network profiles. I think about the right people to tag, the ones who might generate new leads. It's my work, my self-promotion.

I run a meme type of account on Twitter; I know what my audience is looking for.

The biggest companies in the world and brands have come to me to help sell their product to the younger generation. And I speak the language of millennials, and they respond to my content.

If you don't optimize for the consumer on the Internet, you're dead.

Although my values and my morals are old-school, you have to kind of key into the landscape of social media and how the world is progressing. I'd be a fool to sit there and go, 'Yeah, let's use the telephone to telemarket myself'... Social media is something that I definitely have to tap into, to another demographic.

I use trolling tactics to build my brand.

Engaging with my fans has helped me grow to more than 3 million followers.

Although social media is a relatively new form of communication, it has become the primary way retailers and customers are interfacing.

Just as like the music industry still wishes for the days when it controlled its own production and distribution, the media and marketing world still yearns for the silver bullet of the thirty-second spot on 'Seinfeld,' even as it knows those days are over.