Carol Roth Quotes

For startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.

Importantly, companies are using social media to do things that go way beyond just chatting up existing customers on Facebook. Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools.

The future of communicating with customers rests in engaging with them through every possible channel: phone, e-mail, chat, Web, and social networks. Customers are discussing a company's products and brand in real time. Companies need to join the conversation.

I think Facebook is an extraordinarily important part of the Internet ecosystem, and having a robust presence there is a critical part of any brand (or company's) strategy.

The number one thing small business needs is to get more customers. Spend more time serving existing customers and getting new ones. The challenge for small business is knowing where customers are and reaching them effectively.

It's a huge mistake not to embrace social media. We need to stay in touch and stay relevant to young people.

Social media is a very, very powerful tool. It also gives power to tools.

Social media is one of the most under-rated business tools, in my opinion. It's an amazing cockpit for any CEO. I can narrate any number of stories how it has helped me to reach out to customers, dealers, protesting workers, and even security guards.

I use trolling tactics to build my brand.

Customer service teams at many companies have already embraced social media, often out of necessity.

VaynerMedia filters the world how humans interact. This is how people are going to make buying decisions.

I've been on a tweeting mission.

Consumers online expect dialogue, so pairing your brand with relevant and passion-driven topics is one of the best ways to ensure that you are engaged with key audiences.

You've got to be very cognizant of the correlation between social media links and business because they don't always correlate as highly as people would like.

Any business that is looking for new customers needs to understand the Internet and how to market their goods or services through it.

I don't really see myself getting a Twitter account. Nothing against it. I get it. I especially get it for businesses.

We are extremely attractive to page companies, because we significantly increase their user base.

Word of mouth works now, much more than ever. @-reply every single person.

I'm actually on the Twitter like all those crazy young kids are, and if I'm going to do an in-store appearance or I post something on my website, I tweet these followers, a word I don't like so much, and over 50,000 people go, like, 'Okay, I got it.'

You can't go to the store and buy 'the Engagement Platform.'

People are fans of Dunkin' Donuts. They have a relationship with the company, they go there every day. Dunkin' Donuts is using Twitter to communicate with those people. There are people who are finding value in that. There's thousands of people, I don't know how many thousands now, following Dunkin' Donuts.

We are increasingly using social media to drive both engagement and commerce. And because we are a commerce platform that integrates content, we believe we have a unique opportunity to make up a high button, a relative factor in social.

You really can't spend money on social media unless you really try. Social media is really more about effort than expense.

From the store windows, the store touch-points, the website, social media, or a magazine, it has to be one pure customer experience, not just to gain market share but to gain mind share.

I think that every artist - or anybody that's in business - could benefit from a direct-to-consumer strategy, so I think that that applies to us as artists and content creators, too.