Angela Ahrendts Quotes

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

Once you create a loyal customer base, it's tough for a competitor to take that away.

Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio.

We have a relationship with our customer, and that relationship translates into sales.

The number one thing small business needs is to get more customers. Spend more time serving existing customers and getting new ones. The challenge for small business is knowing where customers are and reaching them effectively.

Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.

Social media can be a powerful tool to listen to, engage with and gain access to customers that you would otherwise not be able to connect with.

Today, when you're marketing a brand, you can't try to appeal to everybody. You should speak to a group of people and create them as loyalists.

Besides offering desirable products, the Free People brand continue to produce some of the most compelling imagery and customer engagement in the industry.

Power is winning the battle over who owns the customer: the brand or the retailer.

Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.

Repetition makes reputation and reputation makes customers.

The payoff of a customer-centric approach to software and digital product design is substantial and long-lasting for both companies and their customers.

It's so important to experience what your customers are experiencing and listen to their suggestions.

Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers into raving fans.

There is no one thing that can turn around a rejection. But there is one answer: begin talking to your customers who have already bought from you and discover why they bought.

You can't go to the store and buy 'the Engagement Platform.'

People are fans of Dunkin' Donuts. They have a relationship with the company, they go there every day. Dunkin' Donuts is using Twitter to communicate with those people. There are people who are finding value in that. There's thousands of people, I don't know how many thousands now, following Dunkin' Donuts.

My view is that, just as in many businesses, brands really matter. There will always be a role for destination sites. Eighty million users come to our destination. I think that will be the vast majority of our future business.

If you provide enough value, then you earn the right to promote your company in order to recruit new customers. The key is to always provide value.

We're in the '100 percent return' business. This is driving millions of new customers into brands; most of our customers are wearing brands they've never tried before.

We've had to be innovative, in terms of reaching the customer, and that's all been about making it an experiential shopping environment.

Accenture Interactive is working with many of the world's leading brands to transform the customer experience.

We are putting a lot of investments behind building customer loyalty. We need to make sure we keep investing in the right tech that will help customers. If we keep doing that well, we will keep progressing.

Any business, no matter what it is, lives or dies by the customer reaction it creates.