Morris Hite Quotes

Writing good ads is easy when you have something to say.

You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.

A good ad which is not run never produces sales.

Everything is designed to help you sell out.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

A good advertisement is one which sells the product without drawing attention to itself.

Write when drunk. Edit when sober. Marketing is the hangover.

You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.

We're obviously going to spend a lot in marketing because we think the product sells itself.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

Trying to do business without advertising is like winking at a pretty girl through a pair of green goggles. You may know what you are doing, but no one else does.

Great advertising, in and of itself, becomes a benefit of the product.

People don't understand the logistics of advertising. To have the ads purchased and run, you need to have a series of products that work together.

Advertising is so touchy-feely. You have to speak to the psyche of the people. I'm not very good at that.

The object of advertising is to get people to feel better about the product you're selling.

I understand the concept of advertising. It makes sense. Companies want to reach customers with information about their products. It's a completely legitimate and valuable notion.

I never write fewer than sixteen headlines for a single advertisement.

Ninety percent of the success of any product or service is its promotion and marketing.

You can talk about reality TV if you want to, but guess what - it was a big commercial for Kym Whitley.

We have always said that advertising is just the icing on the cake. It is not the cake.

People don't understand the logistics of advertising.

I was the first advertising person who people could identify with.