Ashwin Sanghi Quotes

We're very much an advertising agency, but it's not about creating ads as we know it.

To make anything successful, you need a good writer.

I don't spend the day writing. I'll maybe write fresh copy for two hours, and then I'll go back and revise some of it and print what I like and then turn it off.

I get so used to working with writers that my prime occupation is development.

Writing is probably one-fifth coming up with the stuff, and four-fifths self-editing again and again and again.

Well, I'm a writer by nature, and I got a little bit - a little taste of a daily fast-paced writing job, writing career, and I loved it.

I was fascinated with the writing process and seeing the evolution of a sketch and how it would change up to the minute before it went on the air.

In general, when I'm writing, I concentrate on the story itself, and I leave it to other people, such as agents and publishers, to work out who it's for.

I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.

I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.

I try to write 1,000 words. Some people say it's not about the quantity but about the quality. I disagree. You need to write a lot in order to figure out what's good and what's crap.

If you have a good selling idea, your secretary can write your ad for you.

I do so much revising as I go along; I wonder how I could write books if I hadn't grown up in the computer age. I think I'd be a very different writer. I find myself cutting and pasting, changing things around and deleting whole paragraphs constantly.

Manuscript: something submitted in haste and returned at leisure.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

One thing I can say right off the bat is that creating great editorial is a huge challenge, and you can't help but go through the process and not appreciate how valuable this skill is, and how much I admire the people who do this every day.

I never, ever drink while writing. Never have from the start, and I'm happy that I never have to. A lot of my stuff is plot-driven and mathematical, and I think you need a clean and sober mind to pin down the logistics of that.

When I write promotionally, I guess I give away the ones I'm less connected to.

I very rarely write anything before what I see what I'm writing for.

I like making things. I enjoy putting words and images on a blank space. There should be joy in the writing itself because parts of it are so challenging and lonesome. I take great pleasure in reading, researching, and interviewing. I enjoy forming my sentences and revising them to make them clean.

I suppose on the filmmaking side, you can learn how to cram a lot into a small space. But I think that advertising, even on what is called the creative side, is incredibly easy if you have that kind of mind. A lot of people regard it as Machiavellian and dangerous, but, in fact, it is morally neutral.

I never write fewer than sixteen headlines for a single advertisement.

Of every four words I write, I strike out three.

I've always relied on producing more material than I need. With each of my published novels I've written around four times the amount of material that's ended up in the book.

I just write what I think is good and keep it at a thousand words.