Promotional Strategies Quotes

In order for me to sell D.C., I have to have people understand us.

VISIBILITY - You've got to find a way to make people know you're there

I think I'm pretty marketable when it comes to marketing fighters 'cause I've met a lot of 'em, and they're not that interesting. They don't do too many things, or their days are not like my days.

In the '80s, the brand-endorsement market was quite nascent.

Rich people are willing to promote themselves and their value. Poor people think negatively about selling and promotion.

Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.

A lot of the stuff I do in terms of PR, I learned it from Muhammad Ali.

Why will I not give free service to my customers to get them used to mobile Internet, and to get every small town and village to use it? Everybody does promotions. In the internet world, free is normal.

When the film was presented in New York, the distributor reproduced the fountain scene on a billboard as high as a skyscraper. My name was in the middle in huge letters, Fellini's was at the bottom, very tiny. Now the name of Fellini has become very great, mine very little.

I'm a pitchman, my business comes from the pitch, nothing else.

I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.

When we are out there selling a new picture, when did it become part of the deal that you have to sell the family? To use the juicy part of your life to get attention? I'm not blaming the reporters. It's the system.

I have expertise of performing, not promoting.

Maybe I could manage someone and be the female Paul Heyman.

Advertising is a very fundamental need, so I don't think it's going to go away.

Basically you want as many people as possible to see your movie.

Radio is paid by advertising. They decide what songs to play that'll keep people listening. And that's what promoters and the Classic Rock people do.

Promotion is necessary and it has to be done. I am not shying away from promotion, but going to cities and malls and raising your hands like a stupid guy is not required.

I've always been curious what the negotiation is because obviously there's certain movies that every film wants a trailer on, like Star Wars, and I don't know how Disney makes the decisions as to what it does and doesn't put on there. I'm assuming that whatever movies are the same studio as the film get first priority, but then everybody else is fighting for the remaining spots.

Ads are cool.

I think social media is good for promotion, stuff like that, but people are so negative. People are too negative. If you read the comments, it's just too negative.

If you don't advertise yourself you will be advertised by your loving enemies.

I think the good ones, the interviews and the promos people remember, those are improv.

I always felt like the wrestling business was better off with two viable mainstream promotions.

I've worked on high visibility shows that weren't always the best, and low visibility shows that I love but that didn't have the PR behind them.