Priyanshu Chatterjee Quotes

With the birth of social media, a film gets left behind if the actors don't go and present their film and energy to the public.

There's been not a dime spent on marketing for any record I've ever put out.

The two Hindi movies that I did were not marketed well, and so not many people came to watch the film, hence the audience doesn't know much about me. I am a newcomer, and I cannot sell a film on my own. There has to be a backing in terms of producers.

You can make movies for a select audience, but you have to market it to them. You can make movies for a select audience, but you have to market it to them.

There's a vast difference between marketing a movie and the movie itself. You try to cast as wide and broad a net as possible.

I've been told my movies are difficult to market.

I feel the film companies should pay for proper advertising to see that the movie will sell, instead of putting it on our backs.

In other words, if you - the cost of promoting movies, the advertising and promotion of a movie, the budget is almost as large as the cost of the movie.

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

Across the board, Australian films need to have a lot more money spent on selling them.

As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.

A lot of magic happens when you put out a publicity release. I have launched many products with the money I got back from my publicity release.

When Balaji decides to release a film, all you will see and hear will be concerning the film - we go all out! Promotions are a big part of our banner - we believe in marketing... in letting audiences know what they are in for.

If you can market smut and toilet paper, you can market movies.

In my Bengali films, I am involved with all the promotional activities, release date posters etc.

I didn't mind spending 40 lakh on the promo of 'Jaane E Mann,' because big things need big money. A quality product has to be marketed well.

If you don't have a basic spend on marketing, there is no point releasing the film in theatres.

I know the 4Ps (Planning, Priority, Perspective and Patience), and I believe that this knowledge sets me apart from others, as I know exactly how to promote a song, where to promote it. And basically, how much money should be spent in doing all that.

You've got the movie, distribution, and marketing. All are equally important, so educate yourself on how to do the best you can at each of them.

The success of 'Kick' will help in the marketing of other small budget independent films I have acted in.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

Campaigns are about creating cartoons.

The problem with independent films is that they can be hit or miss. I've seen scripts that have blown me away. But there have to be all the right ingredients in place to make them work: the director, cast, publicity, distribution.

The advertising industry needs to keep evolving.

There are many great writers out there and, actually, great scripts. The problem is - and this is what I've always felt, even when I got out of school and started reading scripts - the really smart, character-driven stuff tends to be smaller films, and they just don't get made.