Premium Pricing Quotes

Nobody wants to buy a $60,000 electric Civic. But people will pay $90,000 for an electric sports car.

I do think there is a lot of potential if you have a compelling product and people are willing to pay a premium for that. I think that is what Apple has shown. You can buy a much cheaper cell phone or laptop, but Apple's product is so much better than the alternative, and people are willing to pay that premium.

My chocolate is special because it's real. My pistachios are from Italy, and the almonds are from Spain. We make our own marzipan. If I sell a product that says 'raspberry,' it's real raspberry. My plan was to make the best product possible and be the least expensive of the best chocolate makers. That's still our position.

Ever wonder about those people who spend $2 apiece on those little bottles of Evian water? Try spelling Evian backward.

Our Fly Smart philosophy is about investing only on those points of differentiation that pay for themselves, that earn a revenue premium commensurate with what it costs us to provide that product or service.

No, no, no. There's no such thing as cheap and cheerful. It's cheap and nasty & expensive and cheerful.

How advertising is handled has always been a key distinction between low and high order publishing. The higher you stood, the more separate you were from advertising, and, in the logic of snobbery, the greater a premium price the top brands would pay to be in your company.

Your premium brand had better be delivering something special, or it's not going to get the business.

It is the normal and everyday activity of insurance companies to identify and segregate that part of the population which has the highest risk and either refuse to insure them at all or charge them a higher premium.

To do high fashion, you have to go into a little bit of a higher price point.

I use nothing but the best ingredients. My cookies are always baked fresh. I price cookies so that you cannot make them at home for any less. And I still give cookies away.

Our clothes are expensive. I guess you could say we are aiming at the Yuppie market. But we feel America is moving away from quantity to the desire for quality. That is what we offer.

Luxury goods are the only area in which it is possible to make luxury margins.

Water is free of charge. Why then do people drink Evian?

By packaging a full album into a bundle of music with ringtones, videos and other combinations and variations, we found products that consumers demonstrably valued and were willing to purchase at premium prices. And guess what? We've sold tons of them.

The entertainment industry at large has pretty much given away high definition to consumers. They haven't really charged a premium for it on television. That makes consumers more likely to buy Blu-ray but less likely to pay a premium for it.

People are paying a premium to see movies in 3-D, and that's a very big deal. It's never been done before that someone says you have to pay more to see 'Spider-Man' than a romantic comedy.

There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.

Ours is a company that doesn't do annualized software, and so when we create a 'Zelda' game, when we create a 'Smash Bros.' game, or a 'Pokemon' experience comes on the platform, it needs to be exceptionally compelling because we plan on selling it for a very long time.

The price point and the quality are very rare. I don't want people thinking, "I got the look for less." I want them thinking, "I got the look!"

In the insurance business, there is no statute of limitation on stupidity.

If Nintendo asks consumers to pay more money than the other platforms, then it's Nintendo's mission to provide the added value for which the people are willing to pay. In order to do that, we must remain unique and cannot be reproduced somewhere else.

Those wedgie seats, whatever they call them, those recliners, they're just not competitive anymore. The difference between those and a coach seat isn't that great to be able to warrant charging the amount. You need a little more space for a lie-flat, but not that much more.

People love fast. When you're fast people think you're smart, think your products are of higher quality, think your management is of higher quality, think that you're worth more and they're willing to pay more money for it. So, I'm really big into speed.

I want to position my books as premium-priced versions on the reasonably-priced scale, if that makes sense, to find a sweet spot between the high-end of what my brand can support and the low end that results in impulse purchases and maximum sales volume.