Jacques Torres Quotes

The price point and the quality are very rare. I don't want people thinking, "I got the look for less." I want them thinking, "I got the look!"

Luxury goods are the only area in which it is possible to make luxury margins.

I have a Mercedes. I wear a Rolex watch. I have no problem with the selling of things.

I have never been to IKEA, no.

Not everyone can afford to plunk down hundreds, or even thousands, of dollars on a laptop.

We decided when we were building Big Machine that we wanted to be a Harley or a Ferrari.

It's much easier to create a high-end bag than a mass market bag that everyone can afford.

Handloom is a legacy, a craft which involves close to four million weavers in the country. They have to decide how they would like to position their wares in the domestic and global markets. We in the government will support their vision to the best of our abilities.

I started drinking BodyArmor as a daily deal.

Visiting my mind is like visiting the Hermès factory. Sh*t is real.

We need to confront honestly the issue of scale... You may need a large corporation to run an airline or to manufacture cars, but you don't need a large corporation to raise a chicken or a hog. You don't need a large corporation to process local food or local timber and market it locally.

We make our own whiskey and our own smoke, too. Ain't too many things these ole boys can't do.

Babies are not brought by storks and poets are not produced by workshops.

There are so many young designers who need stock, who need my push. With the commerce, the one thing I knew is that I wanted to have things that were affordable. I was always one of those customers that would go to an amazing store and be like, "Um, what's the least expensive thing?"

We lost our way a long time ago with technology. Just because something is an advancement by going digital - that was a huge (expletive) mistake. It was a way for people to make money, but it sure didn't improve sound or quality of record making. It made it faster, cheaper, but it isn't as durable.

To do high fashion, you have to go into a little bit of a higher price point.

The industrial age is over. What follows will be life lived on a much smaller and finer scale.

Food, like most things, is best when left to its own simple beauty.

Sandwich outdoors isn’t a sandwich anymore. Tastes different than indoors, notice? Got more spice. Tastes like mint and pinesap. Does wonders for the appetite.

I’m sort of like Costco. I’m big, I’m not fancy and I dare you to not like me.

Ever wonder about those people who spend $2 apiece on those little bottles of Evian water? Try spelling Evian backward.

I think most micro-brewers/craft-brewers are similar in that they enjoy making something themselves and at the end of the day they can enjoy the fruit of their labor. Most people really enjoy the process of making beer and like the industry as a whole. We often are passionate about what we do and enjoy talking to people about the art and science of making beer.

When I was a boy I first learned how much better water tastes when it has set a while in a cedar bucket. Warmish-cool, with a faint taste like the hot July wind in Cedar trees smells.

There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.

People love fast. When you're fast people think you're smart, think your products are of higher quality, think your management is of higher quality, think that you're worth more and they're willing to pay more money for it. So, I'm really big into speed.